Is Your Website Getting the Traffic it Deserves?

How to get more traffic to your website.

You have a great business that’s offering some of the best products or services around.. Your team is full of experts who are the best at what they do. You’re passionate about your organization and where it’s headed. And yet… when you check your website’s search traffic analytics, you feel like you’re singing a song and nobody’s listening. You need more traffic to your website in order to get the sales your company deserves, but how in the world do you bring the customers in?

It can be tricky when trying to get more traffic to your website, but it’s completely possible. You just have to be willing to put in the time and energy necessary (or hire a company who knows what they’re doing) to help make it happen.

Search engine optimization

If only the best companies were the ones who showed up at the top of Google’s first page of search results, right? While Google’s (and other search engines’) algorithms have gotten better at identifying high-quality content, there’s no denying that the competition for search-based traffic is fierce. There are millions of companies selling their services online, and there may even be millions of companies selling products or services similar to your own.

The key to getting ranked high on search? Find the best keywords to help you rank without getting overwhelmed by competition. So, for instance, you might be better off optimizing your website with the keywords, “best HVAC repair in Missoula,” rather than “HVAC repair.” Using a specific keyword (especially if it’s location-based) will make it easier to rank high for terms that search term, while it may not rank at all for a more general term.

It’s also important to remember that each of your website’s pages can be optimized for different keywords. So, if you have a blog for your company, each blog you write can be optimized for a keyword that’s related to your business operations. This allows for more opportunities for search traffic based on different terms. For instance, if you have that HVAC repair company, blogs titled, “How to troubleshoot your HVAC unit at home,” or “Why you need to have your air conditioning cleaned before summer,” can help you get traffic from different topics and keywords.

Great, original content

Search engines these days aren’t just prioritizing sites that are packed with specific keywords. Rather, they’re able to differentiate high-quality, researched, and original content that has great sources over content that seems to be ripped off from other sites or slapped up without proof-reading. By putting together blogs with industry experts, or how-to videos related to your field, you’re likely to get more “search juice” from the search engines.

But even more to the point, great, original content is shareable content. If you’re an artist who sells your artwork, and you use your website’s blog to offer painting tips and how-tos, when your blogs or videos help out your customers, they’re more likely to share the blogs with their friends online. And when your customers share your website content, you’re more likely to generate visits to your website. This is because your customers become your advocates, and they end up endorsing your business and your art, simply because you offered a tutorial that helped them out.

Social media content that sings

The beauty of social media is that when it’s done well, you have the potential to use it to bring repeat customers back to your website, but to also generate new leads. When you have good website content, that lends itself to creating good social media content. And when you have a highly-clickable and shareable social media campaign that connects to your website, you’re going to see an increase in traffic.

So, for instance, if you’re a personal trainer who’s website includes tutorials on how to do kettlebell exercises, you could put together a social media post that offers a single video for how to do a basic kettlebell swing, with a click-through link to your website where people can see five more kettlebell swing variations on your blog. Anyone who’s interested in learning the variations is likely to click through. Thus, you’ve increased your web traffic.

Build your email list with a freebie

One of the best ways to get repeat visitors to your website is to build your email list. By getting people to opt-in to your company’s emails, you’re being “invited” to sell them in their inbox when you send out your email marketing campaigns. Of course, it’s not easy to get someone to volunteer their email address for this purpose. In general, you have to give something to your customers (or potential customers) in order to get their email address in return.

You’ve seen examples. Websites that sell clothes might offer a one-time 10% discount you can have sent to your email address. Or companies that offer services might provide a free, 30-minute consultation when you opt into their emails. But another option that shouldn’t be overlooked is a “freebie” that’s useful for your potential customers. For instance, if you’re a health coach, maybe you put together an ebook with 15 smoothie recipes that customers can get for free. Or if you’re a parenting expert, maybe you offer an educational coloring-book that parents can download for their kids. Think about the types of freebies or discounts you could offer, and make it worthwhile to your customers. You shouldn’t underestimate the power of landing that email address.

Then, of course, you need to use it. Make sure you’re putting together and sending out regular marketing emails with high-quality content and offers that are tailored to your potential customers. These are all great ways to get more traffic to your website.

Social Media Selling

Social media selling is an important skill to have when it comes to sales. Customers don’t want to be flooded with more impersonal sales pitches and social media sites hate spam. So how does social selling continue to generate leads in a saturated environment?

Well, whatever platform it’s done on, social media selling is all about building relationships.

Returning customers want to feel engaged with the brands they invest in. Curious strangers are more likely to stick around when they feel welcomed and engaged. Building these kinds of relationships is how you develop warm leads, and every social media platform has unique tools to help.

Facebook is a powerful tool for e-commerce businesses specifically for its online selling and engagement tools. Let’s take a look at how you can make the most of them.

Boost company content

Social media sites stopped using linear timelines as the standard a few years ago. This meant that a post’s total reach wasn’t determined by the time it’s published, anymore. Digital marketing had to adapt in order to optimize engagement – enter boosted posts.

Content boosting is a paid marketing tool on Facebook, but you don’t have to break the bank to make it work. Not all posts should be boosted – that can either cost too much depending on how often your business page posts, or it can lead to audience fatigue.

But 2-4 posts a month should be targeted for boosting. They should be high-engagement posts, meaning they have a combination of a pitch, a product link, visual media and a call to action.

Engage with potential customers on your platforms

Facebook business pages have comments section under every post as well as direct messaging features. If you want to engage with customers and form new bonds, then put out posts that encourage comments. These can come in the form of a question at the end, where your business asks for feedback or a statement that encourages sharing.

It’s important to reply to these comments and foster conversation. When brands engage their customers, they signal interest and attention. Social selling is about valuing customers and investing in the connections that can be formed on social media sites like Facebook.

Participate in industry-related Facebook Groups

One of the best tools Facebook has for social selling is Facebook Groups. These are either private or public spaces on Facebook where people can gather around a shared interest. It shouldn’t be hard to find groups that align with your product, service or expertise.

Note that these aren’t groups to pitch your business in or make cold calls through. You’ll generate a lot more warm leads by joining existing conversations, being helpful to others and raising your brand awareness by just being an active member.

Being interesting and avoiding hard selling in the beginning can make it easier to seal a transaction at the back end of the sales process.

Research leads, prospects and competitors

This is another advantage of Facebook Groups. While your audience might frequent these groups, a lot of the active members are usually other similar businesses. Use that time to learn about competitors, industry trends and prospective opportunities. This helps in networking horizontally, but it also updates your market knowledge for when it’s time to showcase it to customers.

Avoid the hard sell

This point bears repeating, because social selling is not about the hard pitch. It’s about generating leads and forming relationships with them. It’s a personal approach to marketing that removes the inefficiency of cold calling and spam advertising.

It’s no longer enough for brands and businesses to just post standard copy on social media. Posts need to be engaging so that customers feel their voices are valued. This is what encourages people to buy your products, invest in your brand and recommend it to others willingly.

Fostering word of mouth and customer loyalty is far more efficient and sustainable than hard selling.

Build customer behavior models using data analytics

As your business interacts with customers online, new data will open up for you. Facebook Analytics and Google Analytics are great tools for gathering and organizing important information about the ways your customers engage.

Analytics can track click-through rate (CTR), post impressions, engagement metrics, your audience’s most active times for interaction, platform growth and marketing success.

This information is vital for building customer behavior models, which will give you a clearer idea of where your audience spends their time, what they respond to best, and how to reach them.

Social selling is much easier when you know a little about the customers you’re going to engage with.

Relationships make sales

That’s really what social selling comes down to – investing in relationships that will lead to sales in the short term and a loyal customer base in the long term. Platforms like Facebook can make that easier if you know how to use them. So make the most of social media to create a network of customers who are ready to invest in your brand.

Essential Online Selling Tools for Maximum Conversions

Generating leads is no longer just about posting catchy ads with product links, but also about the relationship value between a business and possible customer. In the digital age, there are tools that make this kind of lead generation efficient and fulfilling. In fact, our team at Spin Modern specializes in equipping every client with the best advertising tools through bespoke marketing strategies and expert support.

Today we’re going to break down 5 essential online selling tools. There’s no better place to start than the online hub of every business. Here are our top 5 tools:

#1: Web design

Having a website that sells

In online selling, your website is your most valuable asset. It’s the digital real estate that you control and the hub you want to direct online traffic towards. It’s where customers should be able to view your products, story, business information and contact details. It should be designed to reflect the best of your brand and engage the kind of audience you want to attract. Most importantly, your website is where customers buy things. It’s the final part of the sales process, so web design needs to be tailored to streamlining that.

#2: Google Ads

Selling with pay-per-click

Through Google Ads (formerly known as Google AdWords), you pay to have a Google ad for your business displayed to customers who search for relevant terms on Google Search and Maps. It offers businesses the ability to modify targeting preferences (such as target audiences, locations, etc.) in order to reach the right people at the right time with the right message. This narrowed targeting ability maximizes the chance of clicks on ads resulting in quality leads, thus maximizing a business’ return while staying within a specified budget.

#3: Social media selling

Selling on social media

The number one mistake businesses make with social media is treating it like a soapbox. As connected platforms like Facebook, Twitter, Instagram, and LinkedIn have made us, they’re also spaces where trying to be loud just adds to the existing noise. When it comes to social selling, social media is at its best when it’s used to communicate on a human level. The majority of your followers may not be customers (yet) but by following, they’ve invested their attention. That investment is best rewarded with original posts that build brand awareness and directly engage with followers. There are also the benefits of advertising tools like boosted posts, targeted social media ads and SEO keywords in your posts. All of these tools help to bring new leads to your social media platform, and the cycle of social selling can start again.

#4: SEO selling

Keywords that bring in key clients

So you have your website down and your social media accounts neatly lined up, what now? Those platforms don’t exist in a vacuum; they need to be optimized to generate leads. This is where content marketing comes into play, or as it’s also known as: SEO selling. Search engines, like Google, rely on several factors to decide which sites to show in a search return. The most important of those factors is metadata. Metadata is the information on your site that tells a search engine what topics you specialize in, how readable your content is and how relevant your website is to the person searching. Search engine optimization (SEO) is about strategically weaving keywords and phrases across your website. Blogs, for example, are a great way to present keywords in the text, headings and subheadings.

#5: Video production

Catch a client’s eye

Visual media is a powerful tool for connection. You don’t need the kind of advertising budget that’s usually put aside for Super Bowl ad slots, either. The beauty of producing a TV commercial is that it translates just as well to social media, where it can be shared and gain visibility in a host of new ways. A quality commercial isn’t just an advertisement, it’s an asset that can be used again and again, meaning it can generate leads over time, even after the first impression.

We’re here to help you generate high quality leads

At Spin Modern, we’re all about helping our clients generate high-quality leads and establish lasting relationships with their customers. We offer these essential online selling tools, and more! We provide market-leading advertising services, designed and executed by a team of experienced, highly skilled professionals.

Learn more about our services here.

• Are we bringing in revenue?
• Are we generating quotable leads?
• Are we meeting our goals?

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