A criminal defense and military defense law firm • CASE STUDY
188% Growth in Generated
Revenue in 5 Months
How Spin Modern transformed Criminal Defense Law Firm's digital presence with Google ADs ,
and conversion optimization—delivering a record year for qualified inquiries.
188%
Conversions increased
6.35%
CTR improved
17.99%
Conversion rate improved
19.4%
Average CPC improved
48.8%
Cost per conversion Growth
ABOUT THE CLIENT
A criminal defense and military defense law firm
We restructured the law firm’s Google Ads account around high-intent searches, including Virginia criminal defense, military criminal defense, traffic defense, and branded terms. By separating campaigns by service and location, refining keyword intent, adding negative keywords, and reducing wasted spend, the campaign became significantly more efficient. From March to August 2026, conversions increased 62.7%, CTR improved 19.6%, and conversion rate increased 57.3%, while average CPC decreased 19.4% and cost per conversion dropped nearly 49%—turning Google Ads into a stronger, more efficient lead generation channel.
Challenge
Inefficient Ad Spend
The law firm’s Google Ads account was not efficiently targeting high-intent searches, resulting in wasted ad spend from irrelevant queries and a campaign structure that made it difficult to consistently reach the right potential clients.
Results
Improved Advertising Efficiency by nearly 49%
By focusing on the right searches and tightening the campaign structure, Google Ads became a stronger lead generation channel for the law firm.