757-772-8523 info@spinmodern.com

      Tips To Increase Email Open and Click-Through Rates

      August 13, 2021

      [ctct form="91122" show_title="true"]

      Tips to Increase Email Open and Click-Through Rates

      When’s the last time you went an entire day without checking your inbox? Uh, probably never. It’s one of our daily habits, just like scrolling social media. Everyone checks their email. But there’s a difference between people scanning their email and actually reading it.

      So if you’re a business wanting to grow your email marketing, the key question is: “How do I get people to stop and open my emails? We’ve got you covered. Here are some tips to increase email open and click rates:

      1) Subject line

      This is where the magic happens. If you don’t grab ‘em with an intriguing line, expect a quick delete. Stuff your subject lines with curiosity, questions, and urgency.

      Smart tip: Use the word “this” to stoke the mystery. Example: “You won’t believe this picture!”

      2) Preview line

      Writers often overlook the preview line to their peril. It’s what the reader sees before they open the full email. Use it to your advantage and draw people in like a magnet.

      Smart tip: Ask a question within the first line. Example: “Mary, do you need new summer styles?”

      3) Segmentation

      Place your audience in different “segments” and watch the positive impact on your open rates. Segments can include potential customers, new customers, existing customers, men, women, and geographical info. Imagination is your only limit.

      Smart tip: Cater your email content to the unique segment. If it’s a potential customer, offer a first-time promotion. For an existing customer, send a discount code.

      4) Resend to unopens

      Believe it or not, sometimes people won’t open your email masterpiece. How dare they? But all isn’t lost. Resend the same content a couple of days later. This strategy alone can grow your open rates.

      Smart tip: Change the subject line for the resend. At the top of your email explain, “I want to make sure you didn’t miss this…”

      5) Time and day

      Choosing the best time and day depends on your target market and industry. This requires trial and error. Watch your open rates closely and adjust accordingly. Research shows Tuesday is one of the best days for email opens. Who knew?

      Smart tip: Weekdays after lunch are optimal times for opens.

      6) Brand personality

      People buy from people, not from corporations. Avoid formal business-speak. The more personal you make your content, the better. Find your personality and stay consistent. Some brands are serious, some are funny, some are edgy. Which is yours?

      Smart tip: Use conjunctions to make a better connection. Instead of “You will love our product” say “You’ll love our product!”

      7) Education and entertainment value

      People like learning, but they also want to be entertained. Find the balance. When you weave both together, you’ve struck marketing gold.

      Smart tip: Add humor, gifs, and/or stories to your content. Teach readers in memorable ways.

      8) Use sales pitches sparingly

      Yes, you need to make sales, but avoid making your emails sound ‘salesy.’ Answer customer questions with simple explanations and call-to-actions. When you must send a heavy sales promotion, aim for one out of every four emails, at most.

      Smart tip: When you provide great content to readers, they’ll read your sales copy when it comes along.

      9) Go easy on the pictures

      According to industry recommendations, plain text emails generate higher open rates. Why? They resemble the kind we send to friends. Too many graphics increase load time, look too corporate, and can trigger a junk folder visit.

      Smart tip: Focus on other ways to make your content stick out — bullet points, headers, and bolding.

      10) Frequency for your audience

      How often should you send emails? It depends on your industry and audience. The key factor is the helpfulness of your emails. But even the best ones are ignored if they come too fast.

      Smart tip: Start with an email once every week or two. You can change the frequency as you study the analytics.

      Need more tips to increase email open and click-through rates? Need help with your email marketing? Doing it correctly takes a lot of time and effort. Over the years, we’ve helped many businesses grow their revenue through email. The Spin Modern Email packages are fully customizable and will help you accomplish your business goals.

      If you’d like more tips to increase email open and click-through rates or want more info on our email marketing service, let us know! Get in touch with us for a FREE consultation. Call us at 757-772-8523.

      [ctct form="91122" show_title="true"]

      If you knew these 143 people, then they’d tell you to call us, one of the top Virginia Beach SEO Company!

      While searching for a top Advertising Agency, I came across Spin Modern. I contacted them to discuss Digital Advertising. I was impressed with their knowledge and customer service. I was interested in SEO Advertising and Digital Marketing and found out they offer SO much more. They took the time to review my business plan and my personal goals. Their Web Design team is fantastic and my website came out better than I'd hoped. I found companies that didn't impress me or where using people out of the US. If you're looking for the top advertising agency and want a digital strategist on your team, Call the team at Spin Modern today!
      Chuck Russell
      Chuck Russell
      15:04 16 Jun 22
      Through The Roofing Company, we've partnered with Spin Modern for the last two years. The team is very knowledgeable, open to ideas and offer suggestions for improving the website, GoogleAds and SEO search to provide consistent results. They are wonderful to work with and responsive when we have questions.
      Cara Riddick
      Cara Riddick
      13:10 16 Sep 21
      My Company Top Precision used Spin Modern to design, build and host our website. They also provide ongoing SEO, advice and consultation. I would highly recommend Spin Modern for these services.
      Danny Grasseschi
      Danny Grasseschi
      17:49 10 Sep 21
      Spin Modern advertises our company to find new customers and help us make money! Period. That is why we have a website and social media pages, to be found, help people get fit and make money! Spin Modern operates with integrity and professionalism and they have experienced marketing leaders! Their team helps market us on all levels of web advertising for both of our locations in Kempsville and Bayside! It takes money to make money and their system WORKS! We have had success with Spin Modern and we are confident you will as well when you hire them!
      Natural Bodyz
      Natural Bodyz
      13:26 15 Jul 21
      Dave and his team at Spin Modern are the best. They will definitely help you transform your business and make more profits.
      drlou71
      drlou71
      14:06 22 Dec 20
      Dave and his team are top notch! Always professional and timely in their response. They have your best interest in mind and are geared toward results and return for your business!!
      Parke Atkinson
      Parke Atkinson
      14:04 22 Dec 20
      A local noble company, that really does help businesses grow!
      Macro McKenzie
      Macro McKenzie
      23:30 23 Sep 20
      Spin Modern is the best company we have used to create and develop our website. They consistently deliver on everything we ask for. Since going to Spin Modern we are now attracting more maritime students both nationally and internationally. Very knowledgeable on the constantly changing electronic world and making us more visible through Search Engine Optimization, marketing techniques and improved strategies to keep us at the fore front of the digital world. Everyone from Dave on down is passionate about what they do and they do it extremely well!!
      Raymond Blanchet
      Raymond Blanchet
      20:54 13 Dec 19
      The team at Spin Modern has been an amazing asset to our start up. From the beginning scope of assisting us with our web site and brand message, to educating us on how best to spend our marketing budget, to implementing a plan to do that, to success---they have walked us through it all. Dave's team are so well versed and knowledgeable about the services they offer and provide, that they has taught us such a wonderful understanding, that we feel 100% confident in our growth and success. Thank you for the professionalism and all that you have done for us.
      Erin Hurry
      Erin Hurry
      00:38 13 Dec 19
      I've known the president of Spin Modern Dave Flanagan for over 25 years and there was no question in my mind that when I decided to open my own small business a year ago that I wanted Dave and Spin Modern at my side. I have absolutely no regrets. The website that they designed for us is absolutely top notch. They have made adjustments to our site on multiple occasions over the last year to enable technological innovations that enable better client communications and make doing business easier. Spin Modern made all of these transitions seamless. Their SEO management is second to none. You won't find anyone out there who will work harder for you than all of the folks over at Spin Modern. If you want a true partner in your business, these are the people to which you need to talk!
      James Kimmel
      James Kimmel
      00:30 13 Dec 19