Getting the Word Out About Events
Planning an event? You may want to devise a sophisticated website that enables online registration, email reminders to registrants, or email blasts to prospective attendees. Regardless of the matter, event marketing is all about getting the word out.
Providing accurate information to the attendees is one of the main ingredients to successful event marketing. This could be communicated through a quarter-page or full-page ad in a newspaper, or even a multi-page brochure.
Other event marketing ideas include direct mail, email marketing, blog marketing, and event sponsorships. All of these can be appropriate and effective.
Marketing software plays an integral part in communication globally, and also between the different groups of staff. They are sometimes necessary when launching a large event. Marketing software also helps you stay organized by keeping track of multiple tasks and providing lists and forms.
The prudent planner will always send invitations out at least a month or two in advance. The who, what, when, where, and why information of the event, as well as the design and printing of the actual invite, must be flawless.
Invitation style can indicate the nature of the event. It may be casual, formal, academic, etc.
Event sponsorship is a give-and-take relationship. Most large corporations, profit or non-profit, have set budgets to participate in events as a marketing strategy to reach greater numbers of their customers all at once.
The sponsors may get brand or product recognition, promotion, or qualified leads. The event may receive excessive donations that will help save on further expenses.
Promotional marketing is an event marketing strategy designed to motivate a customer to take action towards a buying decision. Using coupons, contests, promotional products, giveaways and samples can boost sales for your event.
There is a wide range of marketing tools. These may include:
- Formal invitations
- Press releases
- Registration forms
- Interoffice memos
They come in all colors, shapes, and styles, even sounds and video. You need to get imaginative with what you use and how you apply them.
Use what you have at hand to best market your event. Be sure to record and track all of your efforts in order to repeat these same tactics for future event marketing success.