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Using PPC to build your business

As a business owner, you want to advertise your company in a way that will get you noticed. Sometimes it can be hard to determine what methods will work best in today’s society. Many brands today use pay-per-click (PPC) marketing to get their name out.

Pay-per-click marketing uses search engine advertising to generate clicks to your website, rather than people locating themselves directly to your page. Sponsored ads marked with a yellow label, often found at the top of Google’s search result page, are pay-per-click ads.

When a visitor clicks your ad, they are redirected to your website. For every occurrence, you pay the search engine a small fee. As long as your PPC campaign is well-designed and running smoothly, this fee becomes trivial.

Who benefits from using pay-per-click? Everyone! Here’s why:

*It’s good for the web community. Because we use search engines when looking for products and services, the results, including the ads, are typically highly relevant to what we need. Research indicates that web visitors are more likely to click on paid search ads than any other form of digital marketing. This is a good sign for marketers and business owners because it means that people don’t mind being advertised to!

*It’s good for advertisers. Pay-per-click offers advertisers a unique means of putting their message in front of an active audience that is specifically seeking out their product. People reveal their intent through their search query. Therefore, advertisers are able to measure the quality and quantity of traffic resulting from search engine clicks.

*It’s good for search engines. Search engines, such as Google and Bing, want to provide users with relevant results while offering a highly targeted, revenue-driving advertising channel. PPC enables search engines to cater to both advertisers and web visitors alike.

The unique advantage of pay-per-click marketing is that Google rewards the highest-quality ads. In other words, the better your ads come across to the virtual public, the greater your click-through rates and the lower your costs will be.