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Pinterest ads and campaigns for your brand

We are all pretty familiar with the impact Facebook has made on social media companies. However, you might be surprised to know that Pinterest is tailing close behind. The network’s growth has expanded drastically since its launch.

Marketers are enticed by the potential Pinterest ads have to convert users into social shoppers. They have significant reasons to closely follow the development of the platform.

Pinterest Advertising Potential

Pinterest was already destined to be a social shopping guide even before the launch of Pinterest ads in 2014. For months, advertisers waited patiently as huge brands participated in beta testing. The platform kept the majority of brands on their toes until releasing the ads to smaller-scale advertisers.

Launching a Campaign

Starting a Pinterest campaign is a fairly easy process. Simply login to your business Pinterest account and look for the icon that looks like a gear in the top right hand corner of the page. Once you click on the gear, select “Promoted Pins” from the drop down menu.

The Promoted Pins will prompt you to enter your billing information. There is a possibility that Pinterest will ask you to join a waitlist.

To create a promoted pin, go to your Pinterest ads dashboard and select the red promote button.

Select a campaign goal, and name it. Add a start and end date, and determine your budget. This is a daily budget and Pinterest will spend the amount of money you choose each day.
Now it’s time to pick the pin you want to promote. The “Pick A Pin” page will bring up all of your latest pins. You can use the search function in the top right-hand corner to quickly find the pin you are looking for.

Before choosing any pin to promote, make sure that the pin you are choosing directs users to your website, and that it is from a board that you’ve created.

Final Steps

Next, you will be asked to choose search terms that relate to your pin. Think of terms as keyword search terms in Google. Make sure that the terms you choose are related to your content. If the terms you choose are unrelated, Pinterest may not approve the ad.

After your terms are set, choose your demographics and set a maximum bid. The maximum bid is the amount you are willing to pay per action. Pinterest will suggest what your bid range should be.

After this has all been completed, you can select “promote.” From there, you will be able to view your campaign and monitor its progress. If at any time you want to adjust your campaign, just click “edit campaign” in the top right-hand corner of your campaign dashboard.

If you want to learn more about how social media can benefit your company, check out this blog post!