Electrophonic Innovations Website Redesign

The Challenge

Electrophonic Innovations has a really cool product. An electric guitar with an amp and speaker built into the guitar’s body. They had a website that was pretty, but way too complicated for them to technically update and keep up-to-date content wise. This resulted in the website being constantly down and loss of sales.

The Solution

Electrophonic Innovations had a great solution in place when we started, it was just too complicated for the average user. We kept WordPress and WooCommerce plugins but changed the theme from UnDesign to WooCommerce’s Storefront theme using the Galleria extension. Now, the entire site is WooCommerce and does not conflict with the theme. Aesthetically the company’s site stayed on-par with the old theme but the back-end became much more user friendly and technically bulletproof.