Ways to repurpose your existing blog content

Having trouble coming up with a new content idea? Whether you are a brainstorming pro or novice, sometimes the creative river just runs dry. But, alas, there are ways to repurpose your existing blog content and create something new and great.

Leverage Existing Blog Content

Go through all of your old blog posts, starting from the very beginning. A post created even a year or two ago may contain very outdated information. Take this piece and create an modernized, updated blog post.

This tactic may not work for every type of blog post, but it is always a good place to start. In addition, you might as well use some of the existing blog content to spark additional ideas.

SlideShare

Transform your existing blog content into a visual presentation that will engage users in a different way. Some readers are more likely to flip through a SlideShare presentation than read a long blog post.

Start by taking the main points of your blog and divide them into different slides. Put together unique backgrounds, add a few logos with a nice font, and voila!

You can always incorporate additional slides, more designs, and images, graphs, and so forth. Best of all – you can share each individual slide or the entire presentation via a social profile.

Micro-Content

Repurposing existing blog content as micro-content is a great way to draw attention to the bigger picture. Micro-content can act as a tease for your audience all across social media, driving the reader back to your full blog post. With this strategy, you will get a larger return for the time you invested.

Infographics

A major challenge that often arises with infographics is coming up with the initial idea. However, when you already have existing blog content, you’re in the clear.

You will want to make sure that you pick a blog with visually-friendly content. Conveying information through imagery can help your infographic to perform better. In other words, a text-heavy blog may not make the most sense.

Infographics are a great way to promote your blog. You can link to your blog and you will have new content to share via social media. Users will be directed back to your site – talk about coming full circle.

Email Series

Emails are a great way to engage customers to read your existing blog content. With an email subscription, readers now have full access to what you have to say and they will be able to interact with your posts. If you do not want to bombard subscribers in your normal email newsletters, you can create a one-off series of emails. This allows you to connect with users without bothering them with excessive amounts of information, and they will still be receiving valuable content.