Understanding Twitter to promote your brand

“Here a tweet, there a tweet, everywhere a tweet, tweet.” Twitter may seem simple, but using it – especially for brands and businesses – requires a lot more effort. In order to use Twitter for business, you must first know how to work around the platform.

What is Twitter?

Twitter is “a social networking platform through which users can share short messages (under 140 characters), also known as “tweets,” with the rest of the Internet.” The web-based platform was launched in 2006, but is more popularly used via their mobile app.

Twitter now has over 300 million active users. It has been rated as one of the top ten websites in the United States.

Using Twitter for business can be a promising ordeal if you go about it correctly. There are two highly important concepts to be mindful of:

  • Posting a tweet
  • Interacting with others on Twitter

The anatomy of a tweet

Posting on Twitter is fairly straightforward. It is mostly text-based, but you have a strict 140-character limit. When using Twitter for business, you have to keep your messages short and to the point. However, a tweet can consist of more than a few words.

You have the option to share a link. It may lead viewers to your own personal content or content from another website that is relevant to your profession or brand. Sharing links is a great way to make your Twitter feed more engaging.

Twitter allows you to share photos and videos. When using Twitter for business, keep your followers in mind. Try to make your feed more personal by connecting to your audience. If you are going to be hosting a big event or sponsorship, try sharing some behind-the-scenes footage.

Thinking of making some changes to your company? Not sure how your clients will react? Find out ahead of time by posting a poll. Polls allow you to pose a question to your followers and track their votes.

It’s all about your following

If you are a local business, it can be hard to draw in the right audience to help promote and expand your brand. By using Twitter for business, you can find more targeted connections. Here’s how you want to go about it:

  • Find users in your city

The search bar can be found at the top right of the page. You can look up different keywords on Twitter. You can search for a specific city and find people who are talking about it or have included it in their username or profile biography. Twitter also has an advanced search feature that allows you to look for people within a specific location.

  • Follow leads

Every city has numerous accounts dedicated to it, specifically news channels, weather channels, local events calendars, newspapers, etc. While it wouldn’t hurt to establish a relationship with these accounts, the real value is in their followers.

Think about it: the people following these accounts are going to be interested in the city. Clicking on these profiles will lead you to your desired target audience.

  • Twitter recommendations

Sometimes Twitter will offer suggestions in terms of who to follow. If Twitter sees that you are really interested in a specific location, you may come across some profitable leads. This will get better in time as your company and online presence is further established.

Using Twitter for business can help direct the locals’ attention your way. There isn’t a faster way to get a quick word out. Sign up today!