REPORTING

February 9, 2021

Key Questions Answered in Effective Reporting

Are we bringing in Revenue?

Are we generating quotable leads?

Are we meeting our goals?

Download the full PDF or follow along down below

Reporting Summary Page

Always the first page of a report Includes a project overview and highlights the most important metrics

YOUR MARKETING STRATEGY

Lay the groundwork for the rest of the report

Talk about what PPC campaigns are and how they contribute to the overall marketing strategy

Give a brief overview of what SEO is and how you’re boosting your client’s rankings

Discuss target audience and elaborate on how you’re reaching those customers

Address any changes to the market, target audience(s), or competition

GOALS & IDEAS

  • Discuss any ideas you have and include the goals they might accomplish
  • Revisit the goals from month to month
  • Highlight any future plans you have for marketing campaigns

BENEFITS OF A GOALS & IDEAS PAGE

  • Demonstrates that you’re setting goals and striving to achieve them
  • Gives clients a chance to ask questions and follow your progress