What is SEO?

April 29, 2021

Learning about SEO?

Search Engine Optimization is commonly known as SEO. It is the process of optimizing your content, improving the visibility of a webpage, and growing your audience. You can achieve that through non-paid or organic search engine results.

SEO is an effective way for you to maximize your presence online. One way to achieve this is by ensuring that your brand, products, and services are easy to find online.

To fulfill the user experience, you need to deliver your message in a format that search engines can index.

Getting started with search engine

When users search for something online, the most relevant content to their query comes up. It could be organic results or sponsored results.

Search engines discover available content, such as web pages, PDFs, images, videos, etc., on the internet via a process known as crawling and indexing. They then organize these results based on search relevance in a process called ranking.

Understanding organic and paid SEO

Organic search results are the “natural” results found underneath the ads in the SERPs. Search engines base relevance on the search query, quality of content, and popularity of a website.

Paid search traffic is a way of earning targeted customers by bidding on keywords so that your ad appears at the top of the results.

More and more sponsored and organic search results appear on the search engine results pages (SERPs). Some examples of SERP features are Answer Boxes, Image Carousels, and People Also Ask boxes.

Google can show results based on the specific thing your clients are searching for. For example, if they search for “Colorado weather,” they will see an image with the Colorado weather forecast directly in the SERP. Similarly, if you search for “pizza Colorado,” you will see a local pack of results made up of pizza places.

Search engines need to make money, which they do from advertising. Their goal is to achieve higher click-through rates from searchers, increase rankings, and bring users back. They accomplish this by giving the most relevant results that provide solutions to searchers’ problems.

Organic results are sometimes displayed as information boxes that help clarify the answer for user intent. They mainly provide supplementary detail. These features include featured snippets and related questions. Snippets are a promoted or organic result that display an answer inside a box, while related questions are the “People Also Ask” boxes.

There are other non-paid features that SEO lacks control over. This includes paid advertising on news websites, proprietary data sources, such as Wikipedia, WebMD, and search results on IMDb.

The difference between white hat and black hat SEO

White hat SEO is a technique that abides by search engine rules. White hat SEO helps your website rank organically through high-quality original content.

While black hat SEO is tempting, it is incredibly dangerous to your website and your business. Black hat practices can land your website harsh penalties or de-indexing (removed from search results) from Google.

The importance of SEO

Although social media and other channels can bring valuable traffic to your website, the majority comes from search engines.

Organic search results have higher perceived credibility. They receive more clicks than paid advertisements. For example, while only 2% of people click on paid search results in general, over 20% of people click on organic search results.

SEO is a primary online marketing channel that yields results over time. When you provide a strong piece of content and SEO integrated into the construct, your traffic can increase over time. On the other hand, advertising needs continuous funding for continued traffic.

Optimize your site to improve indexing and search results display.

How to implement SEO

All websites now have simple, practical SEO tools built-in. With the appropriate use of keywords on web copy and blog posts, you can achieve a better rank in search engines. Incorporating a keyword or keyphrase rich title and taglines can equally earn your content a better ranking in search engines.

Search engines also help professional marketers reach potential customers. Google, for example, offers resources such as an SEO Starter Guide, much like the Beginner’s Guide!

If you feel you need the help of a professional, seek the services of a content specialist for SEO service. Such specialists can streamline your content, incorporate link management and optimize your content and media data.

Trying to trick search engines will only get you penalized. Instead, create informative, easy-to-read content and optimize the experience for your visitors. Site auditor checks your website’s on-page SEO, from meta tags to heading structure and image alt text. It identifies some often overlooked critical issues such as duplicate titles or H1 tags and body copy, which is crucial when searching for a higher ranking in search engines. Focus your attention on your content, and the relevance to your consumer, and search engines will handle the rest.

If you knew these 143 people, they'd tell you to call us!

Dave and his team at Spin Modern are the best. They will definitely help you transform your business and make more profits.
14:06 22 Dec 20
Dave and his team are top notch! Always professional and timely in their response. They have your best interest in mind and are geared toward results and return for your business!!
Parke Atkinson
Parke Atkinson
14:04 22 Dec 20
A local noble company, that really does help businesses grow!
Macro McKenzie
Macro McKenzie
23:30 23 Sep 20
Spin Modern is the best company we have used to create and develop our website. They consistently deliver on everything we ask for. Since going to Spin Modern we are now attracting more maritime students both nationally and internationally. Very knowledgeable on the constantly changing electronic world and making us more visible through Search Engine Optimization, marketing techniques and improved strategies to keep us at the fore front of the digital world. Everyone from Dave on down is passionate about what they do and they do it extremely well!!
Raymond Blanchet
Raymond Blanchet
20:54 13 Dec 19
The team at Spin Modern has been an amazing asset to our start up. From the beginning scope of assisting us with our web site and brand message, to educating us on how best to spend our marketing budget, to implementing a plan to do that, to success---they have walked us through it all. Dave's team are so well versed and knowledgeable about the services they offer and provide, that they has taught us such a wonderful understanding, that we feel 100% confident in our growth and success. Thank you for the professionalism and all that you have done for us.
Erin Hurry
Erin Hurry
00:38 13 Dec 19
I've known the president of Spin Modern Dave Flanagan for over 25 years and there was no question in my mind that when I decided to open my own small business a year ago that I wanted Dave and Spin Modern at my side. I have absolutely no regrets. The website that they designed for us is absolutely top notch. They have made adjustments to our site on multiple occasions over the last year to enable technological innovations that enable better client communications and make doing business easier. Spin Modern made all of these transitions seamless. Their SEO management is second to none. You won't find anyone out there who will work harder for you than all of the folks over at Spin Modern. If you want a true partner in your business, these are the people to which you need to talk!
James Kimmel
James Kimmel
00:30 13 Dec 19