Are You Utilizing Your Search Engine Marketing?

You’ve got your website built and it’s beautiful. Now the business will start pouring in, right? Not so fast. Your site can’t be found easily if it isn’t utilizing search engine marketing.

Search engine marketing is a form of online advertising that promotes your business through directory listings. Potential clients are looking for your product or service and they’re searching through the use of keywords. Once these keywords have been selected, the website is submitted to well known search engines for enhanced visibility.

One of the keys to search engine marketing is Local Directory Listings. Most small businesses aren’t found within their local area because of a lack of directory listings. The first step is listing with the 3 major search engines, Google, Bing and Yahoo. Once listed, the work of getting you found can begin.

SEO or PPC?

Search Engine Optimization (SEO) is a strategy by which keywords are used to help customers find your business. Keywords are what people think of when they search. You want keywords that represent your business, but also understand how people search for your business. This is how you’ll be found in an “organic” search.

Pay Per Click (PPC) marketing allows advertisers to bid for placement in a search engine’s sponsored links. When someone searches on a keyword related to your business, PPC puts you in front of the “organic” search. However, you only pay if the searcher clicks on your ad. PPC has become one of the most effective search engine marketing strategies.

The old telephone book has been replaced by the internet. Potential customers are searching for you on the web and you won’t be found without proper search engine marketing. Dave Flanagan & Co. uses online marketing best practices to manage your advertising campaign. We’re committed to your success and to bringing you business though successful search engine marketing.