Your Homepage: Why First Impressions Matter

June 11, 2021

[ctct form="91122" show_title="true"]

Essential Elements Your Homepage Needs

The homepage is the face of your website. It’s the first impression so you need to make it count—and you don’t have a lot of time.

Research tells us that you have 15 seconds to make that good first impression. That’s the average amount of time people spend on a website. If you want to bust that average and have people return, here are some essential elements your homepage should include.

A Logo

This is obvious, right? Every homepage has a logo. Or does it?

If you’re questioning the need for a distinct, easily identifiable logo, consider the implications for your homepage. Every visitor will expect to see a logo at the top left or center of your header.

They will also expect that logo to serve as a link to your homepage from anywhere on your site.

A Great Headline

Make sure your visitors know what you do right away. A headline should contain enough information to encourage them to explore further. It should be an H1 headline or custom size and font so that it stands out from the rest of the text.

Keep your headline concise and specific. It should tell your visitors what you do and what makes you different using between five and 20 words. Be sure it appears above the fold.

If that sounds like a tough task, it is. Write lots of headlines and let them evolve as you go. There’s nothing wrong with taking time to come up with something great, or in changing it if you discover something you like better.

User-Friendly Navigation

The simpler your website navigation is the better. Nowhere is that more important than on your homepage. You want a basic menu that gives your visitors easy access to the important pages of your site.

Think about how potential customers interact with your homepage navigation as well. How much scrolling is required to get to the meat of the page, the placement of elements for easiest access, and how design supports function are all important considerations.

Pictures

The visual elements on your homepage, from a hero image to video or graph, should feel authentic to your brand. Avoid stock images and focus on pictures that support your brand identity.

If you choose to use graphic displays to illustrate your core business, make sure they are legible on mobile screens.

Hero images are bold and tempting. If you use one of these large images at the top of your homepage, make sure it isn’t forcing valuable elements like headlines and calls to action below the fold.

Company Summary

You need a short description of your business. Tell your website visitors what you do and how you do it. Keep this section concise and support it with visual elements if necessary.

A few sentences with a well-chosen picture are far more effective on a homepage than a dense block of text.

Differentiators

You can include this in the summary or break it into its own small section.  But somewhere on your homepage should be a short description of what makes you special.

A differentiator can be a location, an exclusive process, or something else that makes you stand out from the crowd.

Contact Information

If you hide your contact information away on an interior page only, you force your potential customer to search for it. Making it easy to find gives a new visitor an easy way to reach out directly from your homepage.

Homepage contact information can be a condensed version of what visitors find on your Contact page. Try using a basic contact form and consider including a phone number and physical address.

This information makes you reachable and provides information about your business and your accessibility to your customers.

Call to Action

What do you want your visitors to do? Do you want them to visit a certain page or product? Do you want them to contact you for services? A call to action (CTA) is one of the very important, essential elements your homepage needs.

Use clear language and buttons or other obvious links to direct your customers into the sales funnel. The call to action is one of several elements that should be above the fold so visitors don’t need to scroll to see it.

A web design services professional can help you determine ideal placement and presentation.

Testimonials

A few words of praise from past or current clients or customers are surprisingly powerful. Like customer reviews, testimonials are a form of social proof. Social proof provides outside validation of your trustworthiness.

Reviews can be difficult to incorporate into a well-designed homepage. Testimonials can be pared down to a single sentence or two and combined with a picture to give them even more weight.

Social Media Icons

Hopefully, you’ve chosen a social media platform (or several) on which to build a presence for your business. These curated feeds give potential leads or customers another look into what you have to offer.

Social media also provides insight into your style and personality. Making those platforms easily accessible on your homepage allows visitors to learn about you on their platform of choice.

Awards or Certifications

If you are in a business that requires licensure or offers certification, display your credentials on your homepage. They reinforce your trustworthiness as well as your expertise.

If you have received industry or community awards, include those as well. Potential customers are interested in your level of expertise as perceived by others. Community service awards speak to your values without the need for a lot of exposition (which you can save for inner site pages).

Samples

Depending on your business, including examples of your work may be one of the essential elements your homepage needs. If you offer any sort of creative product, images of exceptional finished projects are a great way to give your homepage a visually interesting design element.

These images also give your potential customer a snapshot of your body of work. Choose projects you’re proud of that are generally representative of your portfolio.

Your homepage makes your website’s first impression. Make sure it invites visitors to not only come in, but to stay longer than those elusive 15 seconds.

If you need help with implementing essential elements for your homepage, we offer web design services at an affordable cost! Contact us today or visit our Web Design service page to learn more.

[ctct form="91122" show_title="true"]

If you knew these 143 people, then they’d tell you to call us, one of the top Virginia Beach SEO Company!

5.0
Based on 132 reviews
Spin Modern advertises our company to find new customers and help us make money! Period. That is why we have a website and social media pages, to be found, help people get fit and make money! Spin Modern operates with integrity and professionalism and they have experienced marketing leaders! Their team helps market us on all levels of web advertising for both of our locations in Kempsville and Bayside! It takes money to make money and their system WORKS! We have had success with Spin Modern and we are confident you will as well when you hire them!
Dave and his team at Spin Modern are the best. They will definitely help you transform your business and make more profits.
Spin Modern is the best company we have used to create and develop our website. They consistently deliver on everything we ask for. Since going to Spin Modern we are now attracting more maritime students both nationally and internationally. Very knowledgeable on the constantly changing electronic world and making us more visible through Search Engine Optimization, marketing techniques and improved strategies to keep us at the fore front of the digital world. Everyone from Dave on down is passionate about what they do and they do it extremely well!!
The team at Spin Modern has been an amazing asset to our start up. From the beginning scope of assisting us with our web site and brand message, to educating us on how best to spend our marketing budget, to implementing a plan to do that, to success---they have walked us through it all. Dave's team are so well versed and knowledgeable about the services they offer and provide, that they has taught us such a wonderful understanding, that we feel 100% confident in our growth and success. Thank you for the professionalism and all that you have done for us.
Smart creative team of people. From branding to website, seo to Google Ads the team at Spin Modern do it all.
Working with spin modern has been amazing! Their sales automation platform has helped me easily reach our clients and leads without having to send out emails on my own that used to take up half of my day. Their team has also been great with regularly keeping in contact with me and giving me ideas and strategies on what I can be doing better to make more money
While searching for a top Advertising Agency, I came across Spin Modern. I contacted them to discuss Digital Advertising. I was impressed with their knowledge and customer service. I was interested in SEO Advertising and Digital Marketing and found out they offer SO much more. They took the time to review my business plan and my personal goals. Their Web Design team is fantastic and my website came out better than I'd hoped. I found companies that didn't impress me or where using people out of the US. If you're looking for the top advertising agency and want a digital strategist on your team, Call the team at Spin Modern today!
A local noble company, that really does help businesses grow!
My Company Top Precision used Spin Modern to design, build and host our website. They also provide ongoing SEO, advice and consultation. I would highly recommend Spin Modern for these services.
Through The Roofing Company, we've partnered with Spin Modern for the last two years. The team is very knowledgeable, open to ideas and offer suggestions for improving the website, GoogleAds and SEO search to provide consistent results. They are wonderful to work with and responsive when we have questions.
I've known the president of Spin Modern Dave Flanagan for over 25 years and there was no question in my mind that when I decided to open my own small business a year ago that I wanted Dave and Spin Modern at my side. I have absolutely no regrets. The website that they designed for us is absolutely top notch. They have made adjustments to our site on multiple occasions over the last year to enable technological innovations that enable better client communications and make doing business easier. Spin Modern made all of these transitions seamless. Their SEO management is second to none. You won't find anyone out there who will work harder for you than all of the folks over at Spin Modern. If you want a true partner in your business, these are the people to which you need to talk!
Dave and his team are top notch! Always professional and timely in their response. They have your best interest in mind and are geared toward results and return for your business!!