ABOUT THE CLIENT
Make-up & Spray Tan Services
- 18+ Years in Business
- 90 days Campaign Window
- Jan - Mar 2026
This personal services business had built a loyal local following over nearly two decades, but their digital presence wasn't reflecting quality and reputation they'd earned in person. Inconsistent lead flow, low local search visibility, and underperforming Google Ads meant they were leaving significant revenue on the table every month.
The owner partnered with Spin Modern in January 2026 with a clear goal: turn the business's offline reputation into measureable online growth. Within 90 days, the results exceeded every benchmark.
REVENUE IMPACT
Sales Growth: Quarter Over Quarter
Comparing Q1 2025 vs. Q1 2026 – the first full quarter under Spin Modern's strategy.
LOCAL SEARCH DOMINANCE
Ranking Where It Matters
BrightLocal rank tracking shows they are now appearing in the top 3 positions across all primary search terms.
- #1 Bridal Hair & Makeup | From #8
- #2 Wedding Makeup Artist | From #11
- #3 Bridal Makeup Near Me | From #14
* Keyword names redacted for client confidentiality. Data verified via BrightLocal rank tracking
The strategy
What We Did
& Why It Worked
Six interconnected initiatives, each designed to compound the results of the others.
Search Intent Optimization
+32% Organic Click-Through Rate
Every service page was rewritten to match exactly what potential clients type into Google – not what the business wanted to say, but what customers wanted to hear.
Technical SEO Improvements
-19% Cost per Qualified Lead
Eliminated wasted spend on broad, low-intent keywords. Rebuilt campaigns around high-value service terms with tightly-controlled audience targeting.
Local & Regional SEO Optimization
+35% Local Map Pack Visibility
Complete GBP overhaul: optimized categories, service descriptions, photo refresh, review strategy, and Q&A content aligned with local search intent
Conversion Tracking
100% Call Attribution Coverage
CallRail integration with Google Ads and Analytics gave us real call attribution – letting us see exactly which campaigns generated real prospects vs. unqualified leads.
Website Overhaul
+28% Mobile Conversion Rate
Landing pages rebuilt from scratch with Core Web Vitals optimization. Load time reduced by 60%. Mobile conversion path simplified to 2 taps to call.
Authority SEO
Top 3 Across All Keywords
AI-enhanced structured data markup helped Google better understand and surface business for rich result opportunities including FAQs and service schema.
Because of Spin Modern I am having the best year I have ever had in my 18 years of business!
– Owner • Personal Services
