Improve your marketing campaigns with these easy tips

January 28, 2021

[ctct form="91122" show_title="true"]

How to improve the performance of your marketing campaigns

It can feel as though launching a new marketing campaign is like throwing a boomerang into the distance and hoping it comes back to you. You know there are ways to ensure your marketing campaigns connect with your customers and help convert sales, but there’s always a risk that they won’t work the way you want them to. The good news is, there are proven strategies you can do before, during, and after your campaign to improve the overall performance. Plus, the process of taking control of your campaign also gives you the chance to get to know your customer-base better. And when you understand your customer base, you’ll have a better idea of how to reach them with your marketing.

Decide which metrics matter for your business

If you’re not paying attention to your marketing campaign’s metrics, that’s your first problem. You need to be paying attention, and more specifically, setting goals for the metrics that matter most. For instance, if you’re running a social media campaign on Facebook, when or how will you know that your campaign was successful? Facebook ads provide opportunities to run metrics and to see how many views and clicks your ad experienced. Also, you need to know what action you’re hoping to experience. For instance, do you want people to follow your Facebook page? Do you want them to click through to your website to learn more? Do you want them to join an email list? Do you want them to sign up for a virtual event? For each action item of your marketing campaign, you need to set a goal for customer (or potential customer) engagement.

Likewise, if you’re running an email marketing campaign, which metrics are most important? Do you only want to see an increase in open rate? Click-through rate? Or new sales that use the code you provided in the email? You can set goals for each item, but it’s important to set your benchmarks so you know whether you get the results you want, or if you’re falling short.

Quick note on this, though. Goals need to be realistic and attainable. This means you need to have an idea of how your campaigns have performed in the past. If you have email marketing platforms or social platforms that help track your statistics, you can look back on old campaigns to get a good idea of your baseline. For instance, if your email click-through rate tends to be about 2%, setting a goal for your click-through rate to be 20% is likely unrealistic and unattainable. A better goal would be to try to get a click-through of 2.5% or 3%, instead. That way you can feel good about seeing results and you won’t be setting yourself up for failure.

Target your ideal customers

The beauty of content marketing is that with the demographic tools available today, it’s incredibly easy to target the customers that are a better fit for your product or service. Take advantage of these tools! For instance, social media ads can be set up to target people who fall in a certain age group, have a certain relationship status or gender, who live in a certain area, and who have interests aligned with your business. If you’re a camping gear company with a physical store in Boulder, Colorado, you don’t want your ads being wasted on people who hate camping who live in New York City. By setting your target customer to those living in the Boulder area in the 18-45 age group and who have interests in camping, hiking, and rock climbing, you’re more likely to get engagement, and to get engagement from customers more inclined to buy from your company.

A/B test your campaigns

Before you launch a full-fledged campaign, you can A/B test a smaller target customer group to see which, of two possible campaigns, the potential customers respond to. Maybe you have two different photos, two different tag lines, and two different call to actions. You can send a small test campaign out to a limited number of target customers, and see which of the two campaigns received the most views, click-throughs, and sales. The campaign that got the better results is the campaign you may want to send out to a wider audience. Or, if neither campaign performed the way you wanted it to, you can make tweaks and changes to start again.

Use “trigger marketing”

When it comes to email marketing campaigns, you can implement a tactic called “trigger marketing.” Essentially, it’s a way to automatically set up follow-up emails along a customer or potential-customer’s path. For instance, once a customer has signed up for your email list, that action might trigger an email that has a first-purchase discount code, or that offers next steps for engaging with the company.

Another common trigger marketing tactic is an automatic reminder email for registered customers who leave an online shopping cart with items inside. For instance, if the customer leaves your webpage without making a purchase, this could trigger an email the following day to remind the customer that items are waiting. For someone who was on the fence about buying, or who got distracted before finishing the purchase, this type of automatic reminder can help convert “easy” sales.

Measure your results and tweak

If you’re not measuring your campaigns, you’re not doing yourself any favors. The results of each of your marketing campaigns can help you get to know your customers and respond even better the next time. If your campaign performed well, you can use that information to release similar campaigns in the future, but perhaps with an even more targeted audience. Or, if your campaign didn’t perform like you hoped, you can go back to the drawing board and try again.

Contract with a content marketer

If your attempts at online marketing never seem to get the results you want, it’s definitely worthwhile to contract with someone who’s an expert in the field. Chances are you don’t even need a full-time person. Fifteen to 20 hours a week could do wonders for your business and help you overhaul your marketing attempts. Plus, it’ll free you up to do other work that you need to do.

[ctct form="91122" show_title="true"]

If you knew these 143 people, then they’d tell you to call us, one of the top Virginia Beach SEO Company!

5.0
Based on 131 reviews
A local noble company, that really does help businesses grow!
Dave and his team at Spin Modern are the best. They will definitely help you transform your business and make more profits.
Smart creative team of people. From branding to website, seo and Google Ads. The team at Spin Modern does it all.
The team at Spin Modern has been an amazing asset to our start up. From the beginning scope of assisting us with our web site and brand message, to educating us on how best to spend our marketing budget, to implementing a plan to do that, to success---they have walked us through it all. Dave's team are so well versed and knowledgeable about the services they offer and provide, that they has taught us such a wonderful understanding, that we feel 100% confident in our growth and success. Thank you for the professionalism and all that you have done for us.
Working with spin modern has been amazing! Their sales automation platform has helped me easily reach our clients and leads without having to send out emails on my own that used to take up half of my day. Their team has also been great with regularly keeping in contact with me and giving me ideas and strategies on what I can be doing better to make more money
Spin Modern advertises our company to find new customers and help us make money! Period. That is why we have a website and social media pages, to be found, help people get fit and make money! Spin Modern operates with integrity and professionalism and they have experienced marketing leaders! Their team helps market us on all levels of web advertising for both of our locations in Kempsville and Bayside! It takes money to make money and their system WORKS! We have had success with Spin Modern and we are confident you will as well when you hire them!
Dave and his team are top notch! Always professional and timely in their response. They have your best interest in mind and are geared toward results and return for your business!!
Dave and his team are very knowledgeable and friendly. They take the time to get to know their clients in order to create great results! I would recommend Spin Modern to anyone looking for amazing advertising services to help their business!
My Company Top Precision used Spin Modern to design, build and host our website. They also provide ongoing SEO, advice and consultation. I would highly recommend Spin Modern for these services.
Smart creative team of people. From branding to website, seo to Google Ads the team at Spin Modern do it all.
Through The Roofing Company, we've partnered with Spin Modern for the last two years. The team is very knowledgeable, open to ideas and offer suggestions for improving the website, GoogleAds and SEO search to provide consistent results. They are wonderful to work with and responsive when we have questions.
I've known the president of Spin Modern Dave Flanagan for over 25 years and there was no question in my mind that when I decided to open my own small business a year ago that I wanted Dave and Spin Modern at my side. I have absolutely no regrets. The website that they designed for us is absolutely top notch. They have made adjustments to our site on multiple occasions over the last year to enable technological innovations that enable better client communications and make doing business easier. Spin Modern made all of these transitions seamless. Their SEO management is second to none. You won't find anyone out there who will work harder for you than all of the folks over at Spin Modern. If you want a true partner in your business, these are the people to which you need to talk!
Spin Modern is the best company we have used to create and develop our website. They consistently deliver on everything we ask for. Since going to Spin Modern we are now attracting more maritime students both nationally and internationally. Very knowledgeable on the constantly changing electronic world and making us more visible through Search Engine Optimization, marketing techniques and improved strategies to keep us at the fore front of the digital world. Everyone from Dave on down is passionate about what they do and they do it extremely well!!
Spin Modern is an amazing company to work with. The staff is friendly and very prompt to return phone calls and emails. They take the time to sit down with you and discuss what will work best for your company. They are open and honest.
While searching for a top Advertising Agency, I came across Spin Modern. I contacted them to discuss Digital Advertising. I was impressed with their knowledge and customer service. I was interested in SEO Advertising and Digital Marketing and found out they offer SO much more. They took the time to review my business plan and my personal goals. Their Web Design team is fantastic and my website came out better than I'd hoped. I found companies that didn't impress me or where using people out of the US. If you're looking for the top advertising agency and want a digital strategist on your team, Call the team at Spin Modern today!