There are two important aspects to your company’s website: providing credibility, of course, but more importantly is the bottom line: Does your site make you money? A website never seen, is no website at all!
That is why Search Engine Optimization (SEO) is critical to the success of your website. Today’s research and data unequivocally confirms that SEO is more important than ever before and it directly impacts the bottom line of any business’ revenue.
What exactly is SEO?
It’s the process of optimizing your website to rank ― “organically” ― in the Google (as well as Bing, Yahoo, Amazon, etc…) search results for selected keywords. Simply stated, it’s “free traffic” within the search engines.
What will we do for you?
Content: Probably the most common aspect of SEO, our team will research and write content relevant to you business or niche, allowing the search engine algorithms to recognize your site as legitimate and professional. Everyone at Spin Modern has a degree either in Graphic Design or English Literature and years of experience in creative writing. Let us do the hours of research and writing necessary to fully optimize your site.
Advanced Techniques: I’ll just do it myself. SEO isn’t that difficult; I mean I just need some content and make it mobile friendly.” Sure, content is king and mobile friendly websites are a must, but if you really want the edge over your competition and to rank high on the first page (no one can ever guarantee the #1 position, by the way) and even dominate the first page with your site, facebook page, linkedin, etc… then you have to break out the big guns of SEO. That’s where we come in using advanced techniques that will beat out your competition. Call us, you’ll be glad you did.
Training and Updates: Speaking of advanced techniques…ever heard of Penguin or Fred? The search engine algorthims are extremely complex and Google is continuously working to refine and improve the search engine. Understanding, learning, training on and applying these updates to a website is a very time consuming and difficult task. Let us do it for you. We have the experience, training and coaching to rapidly keep up with the updates and ensure your website stays in the game. Don’t spend countless hours of your precious time trying to keep up with changes. Call us today – let us do it for you.
Conclusion
SEO offers your business value and a significant ROI by dramatically increasing the number of people exposed to your website simply because of your ranking in the search results. There are 6.1 billion Google searches per day and 77% or more never go past the first page.
SEO will also help you ensure that you offer good content to your visitors and this will cause them to share your site with others and further increase your revenues. Many people do not realize that SEO can also help with your standing as a trustworthy and authority figure in your industry or niche. Research has shown that consumers trust the websites that search engines provide to them and will view these websites as more trustworthy and knowledgeable than others. This trust in your website is extremely valuable because it can often make the difference in making a sale ― and that’s what your site is all about ― making your business more money.