Use Video Production To Create Superpowered Marketing

May 6, 2021

[ctct form="91122" show_title="true"]

Use Video Production To Create Superpowered Marketing

Video production is an effective way to showcase products, engage customers in storytelling, and connect with a large audience. In a world where so many people are skeptical of advertising, a video is a powerful branding tool. Video is a staple of any successful marketing strategy. A quality video is a creative asset that can be repurposed.

Video offers a versatile way to reach a larger audience on different platforms. A social media video can be a larger part of a campaign. That same video or shooting session can be repurposed for television. That’s one example of how a single video can be used to generate leads over time. Using video is also a beautiful way to help any brand come to life.

The importance of storytelling

Getting the audience to respond to marketing depends on how powerful the story is being told. The fastest way to communicate any story is through video. Effective brand storytelling helps the audience to relate to the message on a deeper level. Audiences are 22 times more likely to remember what they watched versus a presentation of facts.

Communicating a brand story through video adds personality and depth to marketing efforts. Using video to tell your brand story  is also an effective way to build your brand voice and establish credibility. For the story to come through clearly, it’s the tools and the team that determine the quality of the video.

How to create a high-quality video the audience will love

First, to tell a great story, the video should be scripted. Everything from camera shots to dialogue should be noted within the script. Once this is done, props are collected, location is decided, and talent is hired, the video is ready to be shot.

The company should have a high-quality camera available to them. Recent developments in mobile phone technology creates the opportunity for people to shoot on their phone in up to 4K. Professional videographers know how to use camera angles to tell a story from different perspectives.

This is useful for creating high quality visuals, but what about the audio? Recording and mixing quality sound for a video depends on the microphone being used. Sometimes a phone microphone is enough. Most times, the shoot requires a lapel mic or other professional mic solution to capture sound without background noise.

Lighting also plays a part in creating high-quality videos. Having professionals set up lighting can make a world of difference as they understand how to create moods and mute shadows and glare in efficient ways.

Once the video is shot, it needs to be edited in a cohesive way that tells the desired story well. Color grading and motion graphics may need to be added. These are intricate details that require a professional touch. All videos should have the same color temperature and look like they belong together.

These are the basics of create high-quality vidoes for marketing. Here are some ways to supercharge marketing with video production.

How to include video production in marketing strategy

Gone are the days when companies have to use television as their primary video marketing method. Vlogging, reviews, and social videos are two awesome ways to use video production for marketing campaigns. Two other ways are team highlights and online courses.


Vlogging can include customers and potential customers in telling the brand story. They can give direct feedback under the videos. Vlogs can be from influencers who test the products. Internal vlogs can come from personnel that work for the company. They can explain how products are made and invite people to become part of creating products.

Customer reviews

Showing off product features and benefits is sometimes best done through video. Having people record videos of themselves using and reviewing the product is a powerful way to build social proof. These videos can be used on the company website and shared as repurposed content on social media.

Social video

Reels and live videos are engaging methods of including social video in marketing. Reels are 30-second social media videos that have short messages or tutorials. They are great for targeting audiences as they can be watched and shared fast. Live videos can be scheduled as events that followers and audience members can attend or stream later.

Team highlights

When employees and team members feel appreciated, they are more likely to stay loyal to the company. A video series highlighting their achievements and efforts within the company boosts their morale. “Jake from State Farm” is a perfect representation of this concept.

Online courses

Providing value through online courses can drive quality traffic to your website. People who are interested in already existing products may be ones who want to learn about related topics. Tutorials can become micro courses that educate consumers about products and their various uses. This can be useful when releasing new products.

[ctct form="91122" show_title="true"]

If you knew these 143 people, they’d tell you to call us, one of the top Virginia Beach SEO Company!

Based on 130 reviews
Spin Modern provides a service that is an absolute necessity when growing any business and most importantly growing it’s profits! They are extremely talented and knowledgeable in what they do as they rank top in the nation. If you believe in your company, tell the world and reach your audience, this is what Spin Modern does for you.
Smart creative team of people. From branding to website, seo to Google Ads the team at Spin Modern do it all.
Through The Roofing Company, we've partnered with Spin Modern for the last two years. The team is very knowledgeable, open to ideas and offer suggestions for improving the website, GoogleAds and SEO search to provide consistent results. They are wonderful to work with and responsive when we have questions.
While searching for a top Advertising Agency, I came across Spin Modern. I contacted them to discuss Digital Advertising. I was impressed with their knowledge and customer service. I was interested in SEO Advertising and Digital Marketing and found out they offer SO much more. They took the time to review my business plan and my personal goals. Their Web Design team is fantastic and my website came out better than I'd hoped. I found companies that didn't impress me or where using people out of the US. If you're looking for the top advertising agency and want a digital strategist on your team, Call the team at Spin Modern today!
Spin Modern is an amazing company to work with. The staff is friendly and very prompt to return phone calls and emails. They take the time to sit down with you and discuss what will work best for your company. They are open and honest.
I've known the president of Spin Modern Dave Flanagan for over 25 years and there was no question in my mind that when I decided to open my own small business a year ago that I wanted Dave and Spin Modern at my side. I have absolutely no regrets. The website that they designed for us is absolutely top notch. They have made adjustments to our site on multiple occasions over the last year to enable technological innovations that enable better client communications and make doing business easier. Spin Modern made all of these transitions seamless. Their SEO management is second to none. You won't find anyone out there who will work harder for you than all of the folks over at Spin Modern. If you want a true partner in your business, these are the people to which you need to talk!
Smart creative team of people. From branding to website, seo and Google Ads. The team at Spin Modern does it all.
A local noble company, that really does help businesses grow!
Spin Modern advertises our company to find new customers and help us make money! Period. That is why we have a website and social media pages, to be found, help people get fit and make money! Spin Modern operates with integrity and professionalism and they have experienced marketing leaders! Their team helps market us on all levels of web advertising for both of our locations in Kempsville and Bayside! It takes money to make money and their system WORKS! We have had success with Spin Modern and we are confident you will as well when you hire them!
Dave and his team are top notch! Always professional and timely in their response. They have your best interest in mind and are geared toward results and return for your business!!
Dave and his Team are just Amazing.. Great Communication skills, very Professional.. they really care about helping your company grow and thrive .. they are second to none in their marketing strategies.. I love working with them.. and Highly recommended them !
Working with spin modern has been amazing! Their sales automation platform has helped me easily reach our clients and leads without having to send out emails on my own that used to take up half of my day. Their team has also been great with regularly keeping in contact with me and giving me ideas and strategies on what I can be doing better to make more money
Dave and his team are very knowledgeable and friendly. They take the time to get to know their clients in order to create great results! I would recommend Spin Modern to anyone looking for amazing advertising services to help their business!
The team at Spin Modern has been an amazing asset to our start up. From the beginning scope of assisting us with our web site and brand message, to educating us on how best to spend our marketing budget, to implementing a plan to do that, to success---they have walked us through it all. Dave's team are so well versed and knowledgeable about the services they offer and provide, that they has taught us such a wonderful understanding, that we feel 100% confident in our growth and success. Thank you for the professionalism and all that you have done for us.
My Company Top Precision used Spin Modern to design, build and host our website. They also provide ongoing SEO, advice and consultation. I would highly recommend Spin Modern for these services.
Spin Modern is the best company we have used to create and develop our website. They consistently deliver on everything we ask for. Since going to Spin Modern we are now attracting more maritime students both nationally and internationally. Very knowledgeable on the constantly changing electronic world and making us more visible through Search Engine Optimization, marketing techniques and improved strategies to keep us at the fore front of the digital world. Everyone from Dave on down is passionate about what they do and they do it extremely well!!
Dave and his team at Spin Modern are the best. They will definitely help you transform your business and make more profits.