business owner researching the basics of digital marketing

 

Digital marketing is one of the most prevalent forms of advertising today. It employs the power of technology to create, customise and deliver promotions to consumers in efforts to drive sales, product awareness and engagement. While simple on the surface, the world of digital marketing is actually one that is quite complex and diverse, with a range of approaches, strategies and types.

What are the 7 types of digital marketing?

With the plethora of forms media can take in today’s highly technological society, there are a multitude of ways digital marketing can be performed in efforts to effectively reach consumers and sell goods. In general however, they tend to fall into one of seven categories, outlined in the following.

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM)
  3. Content marketing
  4. Affiliate marketing
  5. Email marketing
  6. Social Media Marketing (SMM)
  7. Pay-per-click advertising (PPC)

How do I become a digital marketer?

If you landed on this webpage, then chances are that you’re interested in becoming a digital marketer and want to know the best way to get started. While formal education is not required for this profession, it can be helpful when it comes to learning certain aspects of marketing that might prove pertinent or complex.

With that said, there are a variety of resources out there to help anyone interested in joining the digital marketing industry:

  • Social Media Quickstarter Digital Marketing Course
  • Google Online Marketing Challenge
  • WordStream’s PPC University
  • Inbound Digital Marketing Course Plus Official Certification

What are some examples of digital marketing?

One example of digital marketing is the use of online advertisements. For instance, ads are placed on services such as Google Adwords or Facebook. These ads are then shown to people that are searching for certain terms or products. The hope is then that this will drive them to a business website which sells the product in question. Another example would be  email marketing. In this, a business will send out promotional emails to people on their customer lists. This is intended to entice those who receive the email into buying something from them online. Digital marketing can be used for other purposes as well, such as interactive billboards, geo-tagging or QR codes; all of which can be interacted with through real life actions.

What is the salary in digital marketing?

The pay range in digital marketing is a broad one, where professionals can see pay ranges anywhere between $18,372 to $492,998.

https://www.comparably.com/salaries/salaries-for-digital-marketing-manager

A digital marketer’s salary can vary based on a variety of factors, such as their clients, employer, seniority level and experience. As such, individual pay rates will differ from circumstance to circumstance and will likely be derivative of the situation at hand and which of the aforementioned factors are at play.

Digital marketing is more prevalent than ever before. From advertisements to email campaigns, there are many ways to get involved in the world of digital marketing and reap all the benefits it has to offer.