ABOUT THE CLIENT
30 years established
Marine Construction Services
- 30 + Years in Business
- 90 days Campaign Window
- Jan - Mar 2026
The firm supports contractors, engineers, and project stakeholders with estimating, feasibility analysis, and construction planning for complex marine and coastal developments across regional and port-adjacent markets.
Despite strong industry relationships and technical expertise, the firm faced limited online visibility for high-intent marine construction search terms, resulting in inconsistent inbound bid opportunities and underutilized digital demand.
Spin Modern partnered with the firm to rebuild their website, improve search visibility, strengthen authority in marine construction and pre-construction terms, and increase qualified bid requests through SEO, content optimization, and conversion-focused improvements.
REVENUE IMPACT
Sales Growth: Year over Year
Comparing inbound marine project bid volume before and after SEO and preconstruction optimization strategy.
LOCAL SEARCH DOMINANCE
Ranking Where It Matters
Strong visibility across marine construction and shipyard planning search terms within regional industrial and coastal markets.
- #1 in Marine Construction Services | From #8
- #2 in Shipyard Pre-Construction Services | From #11
- #3 in Marine Engineering Planning | From #14
* Keyword names redacted for client confidentiality. Data verified via BrightLocal rank tracking
The strategy
What We Did
& Why It Worked
Six interconnected initiatives, each designed to compound the results of the others.
Search Intent Optimization
+194% Qualified Project Inquiries
Core service pages were aligned with how contractors, developers, and project owners search for marine preconstruction and planning services, improving relevance and visibility across high-intent queries.
Technical SEO Improvements
+88% Organic Search Visibility
Improved site architecture, metadata, internal linking, and page performance to strengthen indexation and improve rankings across marine construction and preconstruction service pages.
Local & Regional SEO Optimization
+64% Local Map Pack Visibility
Enhanced Google Business Profile signals, service-area relevance, and location-based optimization to improve visibility across coastal and port-region searches.
Conversion Tracking
+52% RFQ Submission Rate
Implemented improved tracking and inquiry pathways to better capture RFQs, bid requests, and high-intent project leads across service pages.
Website Overhaul
+47% Mobile Conversion Rate
Rebuilt website with improved mobile usability, navigation, and page speed to increase engagement from contractors and project stakeholders researching on-site.
Authority SEO
Top 3 Across All Keywords
Strengthened topical authority across marine construction, shipyard planning, and preconstruction services through structured content and industry-specific optimization.
Because of Spin Modern, we experienced our strongest year of qualified project opportunities to date.
– Owner • Marine Construction Company
