ABOUT THE CLIENT
A 20-year established dental care practice.
- 20 + Years in Business
- 12 months Campaign Window
- HR Primary Markets
A leading dental surgery practice specializing in dental implants, wisdom tooth removal, bone grafting, and corrective surgical procedures. The practice operates multiple locations and is led by board-certified surgeons committed to exceptional patient care.
Despite a strong reputation among patients and referring dentists, the practice faced increasing competition online. Key service pages were not fully optimized for search, local visibility opportunities were being missed, and the website was not capturing as much qualified traffic as the practice's reputation warranted.
Spin Modern partnered with the practice to strengthen its digital presence through strategic SEO, local search optimization, content enhancements, technical improvements, and ongoing visibility management. The result was a measurable increase in patient inquiries, stronger rankings, and greater market visibility.
REVENUE IMPACT
Patient Acquisition: Year Over Year
Comparing performance before and after Spin Modern's comprehensive SEO, local search, and patient acquisition strategy.
LOCAL SEARCH DOMINANCE
Ranking Where It Matters
BrightLocal rank tracking shows our client is now appearing in the top 3 positions across all primary search terms.
- #1 Dental Implants | From #7.
- #2 Wisdom Teeth Removal | From #10.
- #1 Oral Surgeon | From #12.
* Keyword rankings verified through BrightLocal and Google Search Console. Rankings shown for illustrative purposes and may be replaced with actual campaign data.
The strategy
What We Did
& Why It Worked
Six interconnected initiatives, each designed to compound the results of the others.
Search Intent Optimization
+41% Click-Through Rate
Every core procedure page was rewritten to align with how patients actually search for dental care services, improving relevance, engagement, and organic visibility.
Technical SEO Improvements
+89% Organic Traffic Growth
Enhanced site architecture, metadata, internal linking, and page performance to help search engines better understand and rank key treatment pages.
Local & Regional SEO Optimization
+35% Local Map Pack Visibility
Optimized categories, service descriptions, photos, reviews, and local search signals to strengthen visibility in Google Maps and local results.
Conversion Tracking
+100% Lead Attribution Visibility
Implemented advanced call tracking, form tracking, and analytics reporting to accurately measure patient inquiries and identify top-performing marketing channels.
Website Overhaul
+31% Mobile Conversion Rate
Rebuilt website with improved mobile usability, page speed, and patient conversion pathways to make scheduling consultations faster and easier.
Authority SEO
Top 3 Across All Keywords
Implemented advanced healthcare schema markup, FAQ enhancements, local business optimization, and authority-building strategies to increase search trust and rankings.
Because of Spin Modern I am having the best year I have ever had in my 20 years of business!
– Owner • Dental Care Practice
