ABOUT THE CLIENT
A 20-year established residential construction services business.
- 20 + Years in Business
- 3 months Campaign Window
- Jan - Mar 2026
The company serves homeowners across its regional market, delivering end-to-end project management and construction services.
Despite strong workmanship and referral-based demand, the company faced limited visibility across high-intent residential search terms, resulting in inconsistent inbound project inquiries.
Spin Modern partnered with the company to improve search visibility, strengthen local market presence, and increase qualified residential leads through SEO, local optimization, and conversion-focused improvements.
REVENUE IMPACT
Sales Growth: Year over Year
Comparing revenue generated from qualified residential project leads before and after SEO and conversion optimization strategy.
LOCAL SEARCH DOMINANCE
Ranking Where It Matters
BrightLocal tracking shows consistent Top 3 visibility across all core residential construction search terms.
- #1 Residential Construction Services | From #8
- #2 General Contractor Services | From #11
- #3 Kitchen & Bath Services | From #14
* Keyword names redacted for client confidentiality. Data verified via BrightLocal rank tracking
The strategy
What We Did
& Why It Worked
Six interconnected initiatives, each designed to compound the results of the others.
Search Intent Optimization
+194% Qualified Inquiries
Service pages were optimized around how users search for residential construction and remodeling services.
Technical SEO Improvements
+91% Organic Traffic Growth
Improved site structure, metadata, and internal linking to strengthen rankings across residential service pages.
Local & Regional SEO Optimization
+68% Map Pack Visibility
Enhanced Google Business Profile and local visibility to improve discovery across regional residential searches.
Conversion Tracking
+54% Lead Conversion Rate
Improved inquiry flow and page structure to increase consultation and quote requests.
Mobile-first user experience
+47% Mobile Conversion Rate
Improved mobile usability, speed, and navigation for users searching on mobile devices.
Residential Construction SEO
Top 3 Across All Keywords
Integrated SEO, local search, and conversion optimization into a unified system to maximize residential lead generation.<
This has been our strongest year of residential project inquiries to date.
– Owner • Residential Construction Services
