What is SEO?

April 29, 2021

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What is SEO?

Search Engine Optimization is commonly known as SEO. It is the process of optimizing your content, improving the visibility of a webpage, and growing your audience. You can achieve that through non-paid or organic search engine results.

SEO is an effective way for you to maximize your presence online. One way to achieve this is by ensuring that your brand, products, and services are easy to find online.

To fulfill the user experience, you need to deliver your message in a format that search engines can index.

Getting started with search engine

When users search for something online, the most relevant content to their query comes up. It could be organic results or sponsored results.

Search engines discover available content, such as web pages, PDFs, images, videos, etc., on the internet via a process known as crawling and indexing. They then organize these results based on search relevance in a process called ranking.

Understanding organic and paid SEO

Organic search results are the “natural” results found underneath the ads in the SERPs. Search engines base relevance on the search query, quality of content, and popularity of a website.

Paid search traffic is a way of earning targeted customers by bidding on keywords so that your ad appears at the top of the results.

More and more sponsored and organic search results appear on the search engine results pages (SERPs). Some examples of SERP features are Answer Boxes, Image Carousels, and People Also Ask boxes.

Google can show results based on the specific thing your clients are searching for. For example, if they search for “Colorado weather,” they will see an image with the Colorado weather forecast directly in the SERP. Similarly, if you search for “pizza Colorado,” you will see a local pack of results made up of pizza places.

Search engines need to make money, which they do from advertising. Their goal is to achieve higher click-through rates from searchers, increase rankings, and bring users back. They accomplish this by giving the most relevant results that provide solutions to searchers’ problems.

Organic results are sometimes displayed as information boxes that help clarify the answer for user intent. They mainly provide supplementary detail. These features include featured snippets and related questions. Snippets are a promoted or organic result that display an answer inside a box, while related questions are the “People Also Ask” boxes.

There are other non-paid features that SEO lacks control over. This includes paid advertising on news websites, proprietary data sources, such as Wikipedia, WebMD, and search results on IMDb.

The difference between white hat and black hat SEO

White hat SEO is a technique that abides by search engine rules. White hat SEO helps your website rank organically through high-quality original content.

While black hat SEO is tempting, it is incredibly dangerous to your website and your business. Black hat practices can land your website harsh penalties or de-indexing (removed from search results) from Google.

The importance of SEO

Although social media and other channels can bring valuable traffic to your website, the majority comes from search engines.

Organic search results have higher perceived credibility. They receive more clicks than paid advertisements. For example, while only 2% of people click on paid search results in general, over 20% of people click on organic search results.

SEO is a primary online marketing channel that yields results over time. When you provide a strong piece of content and SEO integrated into the construct, your traffic can increase over time. On the other hand, advertising needs continuous funding for continued traffic.

Optimize your site to improve indexing and search results display.

How to implement SEO

All websites now have simple, practical SEO tools built-in. With the appropriate use of keywords on web copy and blog posts, you can achieve a better rank in search engines. Incorporating a keyword or keyphrase rich title and taglines can equally earn your content a better ranking in search engines.

Search engines also help professional marketers reach potential customers. Google, for example, offers resources such as an SEO Starter Guide, much like the Beginner’s Guide!

If you feel you need the help of a professional, seek the services of a content specialist for SEO service. Such specialists can streamline your content, incorporate link management and optimize your content and media data.

Trying to trick search engines will only get you penalized. Instead, create informative, easy-to-read content and optimize the experience for your visitors. Site auditor checks your website’s on-page SEO, from meta tags to heading structure and image alt text. It identifies some often overlooked critical issues such as duplicate titles or H1 tags and body copy, which is crucial when searching for a higher ranking in search engines. Focus your attention on your content, and the relevance to your consumer, and search engines will handle the rest.

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