What is a Google Ads Specialist?

May 19, 2021

What is a Google Ads Specialist?

As a business owner, you understand the importance of advertising. You recognize that more clicks to your website means more business, which means more profits.

You’ve likely been exploring options for pay-per-click advertising, and come across the term Google Ads Specialist. Let’s look at what that actually means.

Google Ads

You may already be trying to increase your website traffic using Google Ads. You recognize that you need to use the keyword search terms that your prospects are using. You know you have what they’re looking for. You just need to get them to your site and then let your product and services speak for themselves.

But who has time to learn yet another marketing technique, especially when you’re trying to run your business? This is where a Google Ads Specialist can make all the difference.  

Pay-per-click advertising is targeted advertising at its best. Once potential customers land on your website, you get to show them what you can do for them and make that sale.

Google Ads displays your site to potential buyers when they search for terms that match your business’s products or services. With a Google Ads specialist, you’ll be able to highlight what makes your business unique and use the keywords that lead potential customers straight to you. You’ll reduce your bounce rate by attracting shoppers who are genuinely interested in your product and ensure they visit your site instead of your direct competitor’s.

Google Analytics

Google Ads Specialists use Google Analytics to make recommendations for your site. This knowledge is important for understanding what’s currently happening, so that the changes made will actually make a difference to your visitor numbers.

Google Analytics is a free program that shows you what is happening with the traffic that currently hits your website. It analyzes the statistics and gives you a report. This data is hugely beneficial, giving you vital information about who is visiting your site, how long they stay, what they interact with on your site, and at what point they either bounce or buy. However, if you don’t know what to do with this information, then it’s just a lot of numbers and graphs.

A Google Ads Specialist can take the insights from the Google Analytics report from your site and make qualified recommendations to increase traffic and decrease bounce rates. You want to make each click count, especially if you’ve signed up for PPC advertising. Put that investment to work building your business and making you more money rather than wasting it.

Google Ads Specialist Certification

Of course, you may have interviewed people who claim to be marketing experts and say they can help you land more traffic. They throw around terms like SEO, marketing ROI, and conversion rates. They may even claim to have an expert level understanding of Google Ads and Analytics. You may believe that you have many of these skills yourself. So why look for someone with a Google Ads Specialist Certification?

The certification process is a professional accreditation that demonstrates Google’s recognition of the expertise of the individual or team in online advertising. Google Ads Certification is available in several areas, including:

  • Google Ads Search
  • Google Ads Display
  • Shopping ads
  • Google Ads Measurement Certification

Google Ads Specialist Certification requires completing the program and passing the exam with at least 80%. This certification is only good for one year, which means the Specialist must write the exam annually. Google Ads Specialists are knowledgable, recognized and certified by Google, and remain up to date with current trends thanks to the annual recertification process.

Ready to hire a Google Ads Specialist?

Stop wasting time and money hiring “marketing experts” who think they understand Google Ads but can’t show you the growth you can expect – and deserve, by instead hiring a Google Ads Specialist from the team at Spin Modern.

Get people to your site so they can see what you do and buy your product. Don’t spend more of your valuable time trying to learn yet another tech skill that takes time away from providing quality products and services. Spend more time doing what you love and leave the Google Ads and Analytics to the team at Spin Modern.

The Google Ads Specialists at Spin Modern have the know-how to get you the website traffic you’ve been wanting, with real customers who will spend their money on your product. Stop spinning your wheels and grow the business of your dreams with a Google Ads Specialist at Spin Modern.

If you knew these 143 people, they'd tell you to call us!

Dave and his team at Spin Modern are the best. They will definitely help you transform your business and make more profits.
drlou71
drlou71
14:06 22 Dec 20
Dave and his team are top notch! Always professional and timely in their response. They have your best interest in mind and are geared toward results and return for your business!!
Parke Atkinson
Parke Atkinson
14:04 22 Dec 20
A local noble company, that really does help businesses grow!
Macro McKenzie
Macro McKenzie
23:30 23 Sep 20
Spin Modern is the best company we have used to create and develop our website. They consistently deliver on everything we ask for. Since going to Spin Modern we are now attracting more maritime students both nationally and internationally. Very knowledgeable on the constantly changing electronic world and making us more visible through Search Engine Optimization, marketing techniques and improved strategies to keep us at the fore front of the digital world. Everyone from Dave on down is passionate about what they do and they do it extremely well!!
Raymond Blanchet
Raymond Blanchet
20:54 13 Dec 19
The team at Spin Modern has been an amazing asset to our start up. From the beginning scope of assisting us with our web site and brand message, to educating us on how best to spend our marketing budget, to implementing a plan to do that, to success---they have walked us through it all. Dave's team are so well versed and knowledgeable about the services they offer and provide, that they has taught us such a wonderful understanding, that we feel 100% confident in our growth and success. Thank you for the professionalism and all that you have done for us.
Erin Hurry
Erin Hurry
00:38 13 Dec 19
I've known the president of Spin Modern Dave Flanagan for over 25 years and there was no question in my mind that when I decided to open my own small business a year ago that I wanted Dave and Spin Modern at my side. I have absolutely no regrets. The website that they designed for us is absolutely top notch. They have made adjustments to our site on multiple occasions over the last year to enable technological innovations that enable better client communications and make doing business easier. Spin Modern made all of these transitions seamless. Their SEO management is second to none. You won't find anyone out there who will work harder for you than all of the folks over at Spin Modern. If you want a true partner in your business, these are the people to which you need to talk!
James Kimmel
James Kimmel
00:30 13 Dec 19