Not Eligible Low Search Volume

What happened to my Google Ads?

Spin Modern

(757) 772-8523
(Se habla español)

1432 North Great Neck Road
Suite 202,
Virginia Beach, Virginia 23454

Not Eligible Low Search Volume

Wondering what happened to your Google Search campaigns?

For years, digital marketers were taught to use “long tail keyword” phrases. These keyword phrases are just as they sound—long. For instance, instead of a keyword phrase for a training course that was short, like “Maritime Courses,” we would use a phrase that more accurately described the course, like “Global Marine And Safety Systems Maritime Course.”

This more specific (and longer) keyword phrase was cheaper because less people were searching for that exact phrase. Less competition means less cost to the advertiser. Google recently stopped this practice in Google Ads.

Now for these more specific phrases we get the message in red: “Not eligible, Low search volume” which has changed the landscape of digital advertising. There has been a fundamental shift away from long tail keyword phrases to more general phrases. This change has required reworking of nearly all optimized Google Ads campaigns.

Of course, if your Google Ads never really took a hit, they probably could have been doing better even before this change, but that is a different story.

Highly optimized Google Ads Campaigns were hit fairly hard with this change. However, change is why we have digital marketing agencies. Working with Google’s team, Spin Modern has adjusted our campaigns to work with Google’s current best practices and we are seeing even better results than ever.

Here’s What We Did:

We needed to create a new optimzation strategy.

Strategically using long-tail keywords allowed us to optimize the results our clients would experience with their ads. They would connect with hyper specific lead traffic at a relatively low cost-per-click. But as noted earlier, long-tail keywords are no longer an option for Google Ads.

We had to look at these two main benefits of long-tail keywords provided and figure how to get those benefits in a different manner.

Benefit number one:  Hyper Specific Traffic.

Imagine you have found a large nugget of gold in your backyard. After you finish celebrating you would likely want the best quality of gold. To do this you would have to put the raw matter through a smelting process and begin to remove the impurities for it to become high quality. You would melt it down and begin to remove dross or impurities until you only had pure gold remaining. While this is an oversimplification of the purification process it gives a good idea of what we do with the raw traffic that is produced without the use of long-tail keywords.

Just as when we started off with a large piece of unrefined gold, Google Ads traffic will be very low quality without the right process to refine it and remove the dross. Even with a great keyword set, because of the broad variations Google now allows to connect search terms to ads, the resulting traffic can be less than desirable. For example, a saddle repair shop could get a call from someone looking for a veterinarian for horses if the account is not refinded properly.  To transform the low quality traffic into high quality traffic we watch each search term that Google connects with a client’s ad and begin to remove or approve them as valid searches. We literally go through thousands of searches each month to get rid of the bad ones. Obviously, over time this process paids off. The low quality searches are blocked from interacting with our clients’ ads and our clients expericnce higher quality leads.

Benefit number two: Lower Ad Spend

To get the very low cost per click that we used to see from long-tail keywords is not as easy as it once was. In some cases it can be extremely difficult in highly competitive markets. Nonetheless, we found opportunities to get lower cost per click for our clients by observing the best keyword, ad, and landing page combinations. Structured properly, we have been able to get high quality clicks at a lower cost.

On a case by case basis, we have been able to help our clients see better results with some other options as well, but not every option fits every business. If you need help with low performing ads give us a call at 757-772-8523.

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If you knew these 143 people, then they’d tell you to call us, one of the top Virginia Beach SEO Company!

My Company Top Precision used Spin Modern to design, build and host our website. They also provide ongoing SEO, advice and consultation. I would highly recommend Spin Modern for these services.
Danny Grasseschi
Danny Grasseschi
17:49 10 Sep 21
Spin Modern advertises our company to find new customers and help us make money! Period. That is why we have a website and social media pages, to be found, help people get fit and make money! Spin Modern operates with integrity and professionalism and they have experienced marketing leaders! Their team helps market us on all levels of web advertising for both of our locations in Kempsville and Bayside! It takes money to make money and their system WORKS! We have had success with Spin Modern and we are confident you will as well when you hire them!
Natural Bodyz
Natural Bodyz
13:26 15 Jul 21
Dave and his team at Spin Modern are the best. They will definitely help you transform your business and make more profits.
drlou71
drlou71
14:06 22 Dec 20
Dave and his team are top notch! Always professional and timely in their response. They have your best interest in mind and are geared toward results and return for your business!!
Parke Atkinson
Parke Atkinson
14:04 22 Dec 20
A local noble company, that really does help businesses grow!
Macro McKenzie
Macro McKenzie
23:30 23 Sep 20
Spin Modern is the best company we have used to create and develop our website. They consistently deliver on everything we ask for. Since going to Spin Modern we are now attracting more maritime students both nationally and internationally. Very knowledgeable on the constantly changing electronic world and making us more visible through Search Engine Optimization, marketing techniques and improved strategies to keep us at the fore front of the digital world. Everyone from Dave on down is passionate about what they do and they do it extremely well!!
Raymond Blanchet
Raymond Blanchet
20:54 13 Dec 19
The team at Spin Modern has been an amazing asset to our start up. From the beginning scope of assisting us with our web site and brand message, to educating us on how best to spend our marketing budget, to implementing a plan to do that, to success---they have walked us through it all. Dave's team are so well versed and knowledgeable about the services they offer and provide, that they has taught us such a wonderful understanding, that we feel 100% confident in our growth and success. Thank you for the professionalism and all that you have done for us.
Erin Hurry
Erin Hurry
00:38 13 Dec 19
I've known the president of Spin Modern Dave Flanagan for over 25 years and there was no question in my mind that when I decided to open my own small business a year ago that I wanted Dave and Spin Modern at my side. I have absolutely no regrets. The website that they designed for us is absolutely top notch. They have made adjustments to our site on multiple occasions over the last year to enable technological innovations that enable better client communications and make doing business easier. Spin Modern made all of these transitions seamless. Their SEO management is second to none. You won't find anyone out there who will work harder for you than all of the folks over at Spin Modern. If you want a true partner in your business, these are the people to which you need to talk!
James Kimmel
James Kimmel
00:30 13 Dec 19