Why Are My Keywords Not Eligible?

What happened to my Google Ads?

Spin Modern

(757) 772-8523
(Se habla español)

1432 North Great Neck Road
Suite 202,
Virginia Beach, Virginia 23454

Not Eligible Low Search Volume

What does not eligible low search volume mean?

For years, digital marketers were taught to use “long tail keyword” phrases. These keyword phrases are just as they sound—long. For instance, instead of using a simple keyword phrase for a training course, such as “Maritime Courses,” we would use a phrase that described the course more accurately, like “Global Marine And Safety Systems Maritime Course.”

This more specific (and longer) keyword phrase was cheaper because fewer people were searching for that exact phrase. Less competition means less cost to the advertiser. Nevertheless, Google recently stopped this practice in Google Ads.

Why are my keywords not eligible? 

Now for these more specific phrases we get the message in red: “Not eligible, Low search volume” which has changed the landscape of digital advertising. There has been a fundamental shift away from long tail keyword phrases to more general phrases. Ultimately, this change has required reworking of nearly all optimized Google Ads campaigns.

Of course, if your Google Ads never really took a hit, they probably could have been doing better even before this change, but that is a different story.

Highly-optimized Google Ads Campaigns in particular were hit fairly hard with this change. However, change is why we have digital marketing agencies. Working with Google’s team, Spin Modern has adjusted our campaigns to work with Google’s current best practices and we are seeing better results than ever.

Here’s What We Did:

We needed to create a new optimization strategy

Strategically using long-tail keywords allowed us to optimize the results our clients would experience with their ads. They would connect with hyper specific lead traffic at a relatively low cost-per-click. But as noted earlier, long tail keywords are no longer an option for Google Ads.

We had to look at these two main benefits of long-tail keywords provided and figure how to get those benefits in a different manner.

Benefit number one: hyper-specific traffic

Imagine you’ve found a large nugget of gold in your backyard. After you finish celebrating you would likely want the best quality of gold. To do this you would have to put the raw matter through a smelting process and begin to remove the impurities for it to become high quality. You would melt it down and begin to remove dross or impurities until you only had pure gold remaining. While this is an oversimplification of the purification process it gives a good idea of what we do with the raw traffic that is produced without the use of long-tail keywords.

…because of the broad variations Google now allows to connect search terms to ads, the resulting traffic can be less than desirable.

Just as when we started off with a large piece of unrefined gold, Google Ads traffic will be very low quality without the right process to refine it and remove the dross. Even with a great keyword set, because of the broad variations Google now allows to connect search terms to ads, the resulting traffic can be less than desirable. For example, a saddle repair shop could get a call from someone looking for a veterinarian for horses if the account is not properly configured. 

Should I remove low search volume keywords?

To transform the low-quality traffic into high-quality traffic we watch each search term that Google connects with a client’s ad and begin to remove or approve them as valid searches. We literally go through thousands of searches each month to sift out the bad ones. Fortunately, this process pays off over time. Low-quality searches are blocked from interacting with our clients’ ads, resulting in higher quality leads for our clients.

Low-quality searches are blocked from interacting with our clients’ ads, resulting in higher quality leads for our clients.

Benefit number two: Lower Ad Spend

To get the very low cost per click that we used to see from long-tail keywords is not as easy as it once was. In some cases it can be extremely difficult in highly competitive markets. Nonetheless, we found opportunities to get lower cost per click for our clients by observing the best keyword, ad, and landing page combinations. Structured properly, we have been able to get high quality clicks at a lower cost.

On a case by case basis, we have been able to help our clients see better results with other options as well, but not every option fits every business. If you need help with low-performing ads, we’d love to help!

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Working with spin modern has been amazing! Their sales automation platform has helped me easily reach our clients and leads without having to send out emails on my own that used to take up half of my day. Their team has also been great with regularly keeping in contact with me and giving me ideas and strategies on what I can be doing better to make more money
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My Company Top Precision used Spin Modern to design, build and host our website. They also provide ongoing SEO, advice and consultation. I would highly recommend Spin Modern for these services.
Smart creative team of people. From branding to website, seo to Google Ads the team at Spin Modern do it all.
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I've known the president of Spin Modern Dave Flanagan for over 25 years and there was no question in my mind that when I decided to open my own small business a year ago that I wanted Dave and Spin Modern at my side. I have absolutely no regrets. The website that they designed for us is absolutely top notch. They have made adjustments to our site on multiple occasions over the last year to enable technological innovations that enable better client communications and make doing business easier. Spin Modern made all of these transitions seamless. Their SEO management is second to none. You won't find anyone out there who will work harder for you than all of the folks over at Spin Modern. If you want a true partner in your business, these are the people to which you need to talk!
Spin Modern is the best company we have used to create and develop our website. They consistently deliver on everything we ask for. Since going to Spin Modern we are now attracting more maritime students both nationally and internationally. Very knowledgeable on the constantly changing electronic world and making us more visible through Search Engine Optimization, marketing techniques and improved strategies to keep us at the fore front of the digital world. Everyone from Dave on down is passionate about what they do and they do it extremely well!!
Spin Modern is an amazing company to work with. The staff is friendly and very prompt to return phone calls and emails. They take the time to sit down with you and discuss what will work best for your company. They are open and honest.
While searching for a top Advertising Agency, I came across Spin Modern. I contacted them to discuss Digital Advertising. I was impressed with their knowledge and customer service. I was interested in SEO Advertising and Digital Marketing and found out they offer SO much more. They took the time to review my business plan and my personal goals. Their Web Design team is fantastic and my website came out better than I'd hoped. I found companies that didn't impress me or where using people out of the US. If you're looking for the top advertising agency and want a digital strategist on your team, Call the team at Spin Modern today!