15 Social Media Marketing FAQs

July 12, 2021

Email Subscription

Subscribe to our emails for the latest podcasts, company news, offers and more.

Select list(s) to subscribe to

15 Social Media Marketing FAQs

Social media has become a vital part of our daily lives. And companies who make the best use of these channels find they engage new customers and retain existing ones. But how do you make sure your social media marketing is on point?

We’ve compiled this list of common social media marketing questions to help you put together your strategy and reach your target audience.

1) Should I Be Marketing on Social Media?

In today’s digital world, there are few brands that won’t benefit from a social media presence. Your customers will expect you to be on at least one social media platform in the same way that they expect you to have a website.

Over 55% of the world’s population uses social media, including 81% of Americans. If your company isn’t marketing on social media, you’re missing an opportunity to engage that huge audience.

2) Which Social Media Platform Is Right for My Brand?

This will depend on the nature of your business. Each social media platform has its own unique feel and audience, so some will fit your brand better than others. Look at where your target audience hangs out and plan your social media marketing accordingly.

B2B companies will likely want a presence on LinkedIn. Those targeting older customers might do best on Facebook, while the under-30s embrace a wider range of channels, including SnapChat, Twitter, and TikTok. Millennials often use Instagram, in addition to other platforms[1].

3) Does Social Media Marketing Cost Money?

You can create social media profiles and post for free. But even this form of social media marketing, known as organic, requires staff time. Marketing on social media can be a low-cost way to grow your audience, but it isn’t free.

Some platforms also limit the organic reach of businesses. Facebook is notorious for this, but other social media sites are going the same way. It’s increasingly common to need to pay for advertising to gain traction on social media.

4) What Should I Post on Social Media?

The key to doing well on social media is to strike a good balance between promotional posts and sharing valuable content. Your followers won’t stay engaged if you are constantly trying to sell something to them.

The best content offers additional value to your audience. That could be education or entertainment, or a mix of both. Just make sure it is relevant to your brand. When you do post promotional content, make it a soft sell unless you are using paid-for advertising.

5) How Do I Grow My Social Media Following?

Growing your audience on social media can take time and there’s no quick fix. But you’ll do best if you:

  • Post consistently
  • Respond to comments and DMs
  • Encourage engagement (e.g., through polls, quizzes, question boxes, and asking people to like/share/comment)
  • Use the full range of posting options, including feed posts, stories, videos, and images
  • Use relevant hashtags
  • Follow and comment on similar accounts
  • Run giveaways and competitions
  • Add follow buttons to your website and email marketing

6) How Do I Measure My ROI from Social Media Marketing?

First, set some goals for your social media marketing. Obviously, we all want to attract new customers, but social media is often about growing brand awareness and generating leads, rather than a hard sell.

Once your goals are set, regularly monitor the KPIs that help you assess your performance. Some options include:

  • Follower growth rate
  • Engagement rate
  • Click-through rate
  • Website traffic
  • Sales
  • Leads generated
  • Email subscribers

7) Should I Pay to Advertise on Social Media?

You don’t have to do paid advertising to market on social media, especially if your brand already has an established presence and an engaged following.

But it is becoming increasingly difficult to reach people organically via social media. If you aren’t seeing the response you’d like, it might be worth experimenting with some paid social media ads. The conversion rate is often high too, making it worth the cost.

8) Should I Work with Social Media Influencers?

Influencers put a lot of time and energy into creating beautiful, valuable content for their followers. Working with them means you can take advantage of their expertise and their engaged audience.

80% of marketers say working with influencers is an effective marketing strategy. But it does come at a cost. Influencers rely on brand partnerships for their income, and few will work for product alone, especially if they have a reasonable following.

If you are considering working with influencers, be sure to find people who fit your brand and target audience.

9) How Much Time Should I Spend Marketing on Social Media?

Social media marketing is a time-consuming activity and can be a full-time role in larger companies.

Even smaller brands should expect to spend an hour or two each day on social media marketing. This isn’t only creating content but also engaging with your followers, replying to messages and comments, and evaluating your approach.

10) Should I Use a Scheduling Tool for Social Media?

Scheduling tools can help you save time and manage your social media marketing more easily. Most will let you manage all your social media profiles from one place, as well as scheduling posts in advance. Some even offer a free plan to get you started.

11) What Is the Purpose of Marketing on Social Media?

Social media can bring you new customers directly. But it is often used to grow brand awareness and keep existing customers engaged. If you are thinking in terms of your sales funnel, social media will likely sit near the top in the awareness/interest stage.

12) Should I Be Using Video on Social Media?

While they take longer to produce than a static image, posting videos on social media is becoming a necessary part of using these channels successfully.

YouTube is now one of the most popular social media channels, with an appeal that spans all ages. And the launch of TikTok and the introduction of Instagram’s reels demonstrate the growing trend for video.

13) How Do I Convert Social Media Followers into Customers?

Unfortunately, there isn’t a one-size-fits-all strategy that will reliably convert social media followers into customers. You’ll need to test different ideas and monitor the response from your audience to discover what works best for your brand.

Don’t forget to take a look at your competitors. When you see what strategies work best for them, you can start to adapt them to your own brand.

14) How Should I Deal with Negativity on Social Media?

Not all engagement on social media is positive. You’ll inevitably get the occasional complaint, snarky comment, or negative feedback.

Firstly, don’t stop posting on social media just because you are worried about negativity. It can be hard to deal with, but one or two dissatisfied people shouldn’t upset your whole marketing strategy.

When negative comments do occur, stay polite and friendly. Respond as soon as you can but try to move the conversation to email or direct message instead of continuing to exchange comments publicly.

15) What Mistakes Should I Avoid in Social Media Marketing?

Inconsistent posting is one of the biggest mistakes in social media marketing. It is better to be on fewer social media channels and post regularly than be on all of them and spread yourself too thin.

Another mistake is not responding to comments. Social media is a conversation, so you’ll need to make time to reply to your followers.

And a third is trying to sell to your followers without offering them any other form of engagement. You’ll soon lose people if they feel like you only see them as a dollar sign.

If you need more tips or help growing your social media presence, let us know! You can learn more about our social media services here. 


[1] https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/

Email Subscription

Subscribe to our emails for the latest podcasts, company news, offers and more.

Select list(s) to subscribe to

If you knew these 143 people, then they’d tell you to call us, one of the top Virginia Beach SEO Company!

Spin Modern advertises our company to find new customers and help us make money! Period. That is why we have a website and social media pages, to be found, help people get fit and make money! Spin Modern operates with integrity and professionalism and they have experienced marketing leaders! Their team helps market us on all levels of web advertising for both of our locations in Kempsville and Bayside! It takes money to make money and their system WORKS! We have had success with Spin Modern and we are confident you will as well when you hire them!
Natural Bodyz
Natural Bodyz
13:26 15 Jul 21
Dave and his team at Spin Modern are the best. They will definitely help you transform your business and make more profits.
drlou71
drlou71
14:06 22 Dec 20
Dave and his team are top notch! Always professional and timely in their response. They have your best interest in mind and are geared toward results and return for your business!!
Parke Atkinson
Parke Atkinson
14:04 22 Dec 20
A local noble company, that really does help businesses grow!
Macro McKenzie
Macro McKenzie
23:30 23 Sep 20
Spin Modern is the best company we have used to create and develop our website. They consistently deliver on everything we ask for. Since going to Spin Modern we are now attracting more maritime students both nationally and internationally. Very knowledgeable on the constantly changing electronic world and making us more visible through Search Engine Optimization, marketing techniques and improved strategies to keep us at the fore front of the digital world. Everyone from Dave on down is passionate about what they do and they do it extremely well!!
Raymond Blanchet
Raymond Blanchet
20:54 13 Dec 19
The team at Spin Modern has been an amazing asset to our start up. From the beginning scope of assisting us with our web site and brand message, to educating us on how best to spend our marketing budget, to implementing a plan to do that, to success---they have walked us through it all. Dave's team are so well versed and knowledgeable about the services they offer and provide, that they has taught us such a wonderful understanding, that we feel 100% confident in our growth and success. Thank you for the professionalism and all that you have done for us.
Erin Hurry
Erin Hurry
00:38 13 Dec 19
I've known the president of Spin Modern Dave Flanagan for over 25 years and there was no question in my mind that when I decided to open my own small business a year ago that I wanted Dave and Spin Modern at my side. I have absolutely no regrets. The website that they designed for us is absolutely top notch. They have made adjustments to our site on multiple occasions over the last year to enable technological innovations that enable better client communications and make doing business easier. Spin Modern made all of these transitions seamless. Their SEO management is second to none. You won't find anyone out there who will work harder for you than all of the folks over at Spin Modern. If you want a true partner in your business, these are the people to which you need to talk!
James Kimmel
James Kimmel
00:30 13 Dec 19